Rainn Wilson has said he's changed his name to "Rainfall Heat Wave Extreme Winter Wilson" to bring attention to the severity of the climate crisis in the Arctic.
The 56-year-old actor - who played Dwight Schrute in The Office - has changed his name on social media as part of his role as an Arctic Basecamp board member in a bid to raise awareness of the dangers of the rapidly warming Arctic region.
Wilson revealed the moniker as the COP27 Summit - The UN's Climate Change Conference - kicked off in Egypt and said: "With the help of my scientist friends at Arctic Basecamp, I've changed my name to Rainfall Heat Wave Extreme Winter Wilson."
"This is not a joke, I'm as serious as the melting Arctic, which amplifies global risks including extreme weather events around the globe," he added.
Check out his reason for the name change:The actor said that he hopes the name brings attention to the "growing melting issue," and called world leaders at the conference to take notice as the artic is "melting at millions of liters per second".
Wilson also shared his advocacy on Twitter via a video, urging online users and fellow industry stars to go on ArcticRiskName.org to create a name that will bring awareness to the problem.
Check out the Actor's name change on his social media:
"Go to ArcticRiskName.org and create a name that will bring attention to this problem. Then - and this is the important part - change your social media profile or display name to match your new ArcticRisk name," he wrote.
"And if enough of us do this, then maybe COP27 will be where our world leaders sit up and notice Arctic risks and introduce a solution," Wilson added.
While he successfully changed his Instagram name, he was unable to do the same on Twitter as Elon Musk introduced new rules for verified accounts that prohibit them from changing their display name without getting suspended.
Professor Gail Whiteman, the founder of Arctic Basecamp, spoke highly of the actor's environmental activism as well as the importance of raising at COP27.
"As world leaders and climate experts arrive at COP27, we need to highlight that what happens in the Arctic doesn’t stay in the Arctic," Whiteman said, per The Hollywood Reporter.
"I am so grateful to Arctic Basecamp’s longtime supporter, who has changed his name to Rainnfall Heat Wave Extreme Winter Wilson, to help us warn people about global climate impacts due to the melting Arctic," she continued.
"The Arctic is warming up to four times faster than the global average, and rapid Arctic warming exacerbates catastrophic and costly global risks including extreme weather events, threats to food and water security, sea level rise, and supply chain disruption around the world."
"The Arctic is melting before our eyes, and since this global problem can’t make a name for itself, let’s all do our part - I will be changing my name today, and I encourage you to do the same!" she concluded.
