Amazon is selling a bracelet that utilizes a small electric current to prompt individuals to give up undesirable habits.
The $250 black bracelet, known as Pavlok 2, boasts 150 zaps per charge, ensuring that the battery lasts several days (or less, depending on how many bad habits you have).
According to the product description on Amazon: "Pavlok allows you to speak your reptile brain's language by adding an unpleasant element (a safe and harmless 'zap' of electricity on your wrist) to what you have been taught to love (your nasty lingering habit)."
The description further adds: "Quickly conditioning your mind to associate an 'unpleasant' feeling with your bad habit... and stopping it altogether."
The reviews for Pavlok 2 are varied, receiving a range of one to five-star reviews. One particular customer loved the idea of the bracelet but said that it had some pretty major flaws. "Oh man I did not want to have to do this but I feel like it's for the best. I originally found this product looking for the solution to my sleeping-in problem," they wrote.
"For 300 dollars and 3 reviews I was fairly skeptical. The device can pack a punch on higher levels and the app was fairly straight forward to pair and use. But sadly 15 mins in to owning the device the very poor plastic frame that holds the device crumbled in my hand [...] Spending 300 dollars for something that cheap feeling and looking just doesn't feel right," the review continued.
"If they come out with a series 3 that doesn't beat you over the head with such a big price tag and a better frame (just the frame I actually really liked the magnetic band) I would feel way better about owning one and would even pre order it. But for now I just have to do things the hard way and just wrap a rubber band to my wrist and strike myself every time I want some sweeeeet milky ways. Maybe get one of those alarm clocks you have to chase or something idk. Hopefully someone who developed this actually reads it," it concluded.
On the other hand, other customers absolutely loved the bracelet, with someone else saying: "Very good product. I use it every morning as an alarm clock! This bracelet made me completely quit smoking despite my doubts when I bought it."
Well, there we have it! Pavlok is certainly a 'shocking' gadget.