If you use the internet about an average amount, there's a high chance you will have come across a particular meme of a blond man blinking - seemingly stumped by whatever it is he has seen or heard.
It's a simple one, as memes tend to be, but evidently relatable to the countless internet users around the world who have used it to convey their own surprise or disbelief online.
Well, it turns out that the 'blinking white guy', as he's come to be known, is actually a pretty good guy. His real name is Drew Scanlon and when he's not featuring in widely-shared gifs, he's raising money to support Multiple Sclerosis research.
Indeed, Drew revealed his philanthropic intentions in a post to Twitter in which he explained that he would be participating in a charitable bike ride.
"Hi Internet!" he wrote alongside the famous gif. "I'm Drew and THIS IS MY FACE. If this GIF has ever brought you joy in the past, I humbly ask you to consider making a donation to the National MS Society. It would mean a lot to me and to those I know affected by the disease!"
In the tweet, Drew included a link for those interested in donating (BikingWhiteGuy.com).
"I’m not usually one to toot my own meme horn but in this case I’ll make an exception," Drew wrote on his Bike MS page. "You see, two close friends of mine and members of their families suffer from MS, a debilitating disease of the central nervous system that interrupts communication between the brain and the body."
"If a fraction of those who have seen my goofy face donated to MS research, I have a feeling we could kick this thing in no time!" he added.
So far, Drew has raised an incredible $28,291.99 - so not far off his $30,000 goal. And while the bike ride ended on September 22, donations will be open until November.