McDonald's has announced that it will soon be launching its meat-free McPlant burger.
Vegans rejoice! Because McDonald's has become the latest fast-food chain to launch a meat-free alternative on its menu. The revolutionary McPlant burger contains a patty that replicates the taste, texture, and look of beef.
The plant-based patty will be accompanied by a vegan sesame bun, mustard, ketchup, vegan sauce, onion, pickles, lettuce, tomato, and vegan cheese. Additionally, the patty will be cooked on a separate grill from other McDonald's burgers and employees will handle the sandwich and its ingredients with dedicated utensils.
Launching in the UK, the McPlant will first be available at 10 restaurants in Coventry from September 29.
It will then be rolled out at another 250 stores from October 13, before hopefully being a national staple by next year.
The price of the burger will be just £3.49 ($4.82), which is around the same price as a single Big Mac.
Per Daily Mail, McDonald’s UK and Ireland chief marketing officer Michelle Graham-Clare said of the launch: "We’re so pleased to be finally launching McPlant in the UK and Ireland.
"As with every McDonald’s offering, we take our time to ensure it meets the highest standards and is something that all our customers will enjoy.
"We are always looking for different ways to innovate and meet our customers’ needs, and with McPlant we have a delicious plant-based burger that will appeal to everyone.
"Whether you’re vegan or just fancy a plant-based patty, we’re confident you will enjoy the McPlant."
The Daily Mail reports that the McPlant is the first in a line of meat-free alternatives coming to the popular chain. Plant-based alternatives to McDonald's chicken nuggets and breakfast sausage muffins are also in the works.
McDonald's UK & Ireland reportedly spent three years developing the new burger - which was created in development with LA-based plant-based pioneers Beyond Meat.
Beyond Meat's Ethan Brown said of the partnership with McDonald's: "We will combine the power of Beyond Meat's relentless approach to innovation with the strength of McDonald's global brand to introduce new plant-based menu items."
As well as vegans, the McPlant will also be aimed at flexitarians - individuals who choose to opt for more meat-free alternatives.
McDonald's own Francesca DeBiase said the launch was "all about giving customers more choices", adding: "We're excited to work with Beyond Meat to drive innovation and this is an important step on our journey to bring high-quality, plant-based menu items to our customers."
So, will you be trying the McPlant? Let us know in the comments!