Pickles are one of those foods that people either love or hate. Some people can munch their way through an entire jar and still crave more, while others blanch at the sight of them and pick them off their burgers. However, now a snack company is aiming to launch a new brand of chip, which will apparently replace potatoes with fried pickles as a healthier alternative to starch-rich spuds. Pickle chips will be launched by Conagra Brands Inc, a Chicago-based conglomerate which owns the Vlasic pickle company, and is seeking to bolster its $2 billion business by expanding into new segments. Speaking to Food Business News, Thoma McGough, co-chief operating officer and executive vice-president of  Conagra Brands, stated: "Pickles have always been a flavour that people have loved in snacks, whether it’s potato chips or even in our Bigs Vlasic dill sunflower seeds." [[jwplayerwidget||https://content.jwplatform.com/videos/PzRHfh71-izxriqNH.mp4||PzRHfh71]] He added: "But pickles themselves are a great snack, essentially no calories or carbs. But eating pickles out of a conventional jar is inconvenient and messy, and pickle snacks are actually becoming a thing, particularly in c-stores. So we’ve created Vlasic single-serve pickle slices and also a Vlasic vacuum-fried pickle chips that taste absolutely fantastic." However, McGough added that the new product "requires agile innovation, novelty and experimentation, winning at the point of purchase with the right price/pack architecture and disruptive displays and having the deep channel intimacy to increase distribution everywhere snacks are sold."

'Pickle Chips' are a low-carb snack made from actual pickles

Top Stories

Lifestyle

Video of man's extreme 'manspreading' on plane divides social media

Lifestyle

Mom's holiday dinner dishwasher hack leaves social media disgusted

Lifestyle

Man gets stopped by airport security due to mystery gift his grandma told him not to open

Lifestyle

Passenger divides opinion after insisting on eating meat next to vegetarian during flight

Lifestyle

Over $95,000 raised for man who was thrown 'a BBQ' after working same job for 42 years

Lifestyle

Seemingly simple optical illusion causes confusion as people have different answers