A woman who went viral on social media for putting Gorilla Glue on her hair has launched her own haircare line.
Tessica Brown, a 40-year-old who also goes by the social media handle @Im_D_Ollad, became infamous on TikTok earlier this year after she applied the extra-strong adhesive to her scalp in lieu of hairspray.
The mortified woman explained to her fans that, although she had washed her head more than 15 times, the glue was still stuck to her a month later.
Now Brown has capitalized on her newfound fame by releasing hair products of her own.
On Wednesday, June 16, she took to her official Instagram account to share a video with her 675,000 followers in which she revealed that she's been working on developing the haircare line for months. She called her line "Forever Hair" as a nod to her infamous Gorilla Glue incident.
In the video, Brown explained: "As y’all already know, about four months ago I ran out of hairspray and ended up using Gorilla Glue spray.
"Bad, bad idea. As a result of that, I ended up losing my hair and having scalp damage. But since then I have been working with professionals to create and formulate a hair root oil."
She captioned the post: "Happy Wednesday!! I’m so excited to share with y’all my amazing hair product I’ve been working on for months that helped my hair grow and keeps my scalp healthy: 'Forever Hair.'
"Ya all know I how I love my hair products and I cannot wait for you to try them. #LinkInBio to check them out. Tag a friend who needs help with their hair."
Brown's products can be purchased from her brand's official website, with her Forever Hold sprays priced at 414, while her Growth Stimulating Oil costs $18.
The original TikTok video of Brown's unfortunate debacle has since racked up over 50 million views, 7 million likes, and over 263,000 comments.
After learning about her plight on social media, Beverly Hills-based plastic surgeon Dr. Michael Obeng invited Brown to his clinic and performed a four-hour-long operation to dissolve the glue for free.
Brown then donated the majority of the money she had crowdfunded to pay for her treatment to the Restore Foundation - a non-profit organization that provides reconstructive surgery services for those in need.
In an official statement made on Twitter on February 8, a spokesperson for Gorilla Glue apologized for the incident and for any pain or distress Brown had suffered as a result.
They wrote: "We are very sorry to hear about the unfortunate incident that Miss Brown experienced using our Spray Adhesive on her hair.
"This is a unique situation because this product is not indicated for use in or on hair as it is considered permanent. Our Spray Adhesive states on the label: 'Do not swallow. Do not get on eyes, skin, or on clothing.'"
