Ladies and gentlemen, when you're having a nice cup of tea or a mid-morning snack and the only things that'll hit the spot are the beautifully blended flavours of chocolate and orange, then you owe it to yourself to tuck in to a nice plate of Jaffa Cakes.
I love Jaffa Cakes as much as the next guy (probably even more), so I'm pretty glad that - along with their familiar form - Jaffa Cakes are now also available as miniature, moreish Nibbles.
Yes, that's right: McVitie’s Jaffa Cakes Nibbles are here for a bitesize, addictive twist on everyone's favourite chocolate-orange treats.
How can we describe these new creations? Well, they're Jaffa Cakes. They're Nibbles. They’re McVitie’s Jaffa Cakes Nibbles. But otherwise, they're very much beyond my grasp of the English language. I... I'm literally at a loss for words.
I'm not the only one struggling to figure it out either, folks: we got our best people on the case, and - while they eventually managed to identify durian fruit, umeboshi plums and pulled jackfruit with quite a bit of prompting - the real struggle was for Jaffa Cakes Nibbles.
Bless 'em, they tried: descriptive words were on the tips of their tongues, but unfortunately they were washed away in a chocolate-orange fusion flavour before they could get them out. "Like orangey or citrusy," said one of our premium tasters, while another offered: "If two Jaffa Cakes had, like, a little Jaffa Cakes baby?"
Everyone did manage to get out one word, though; by the end of the test, though nobody could describe them too well, everyone was asking for "more". That's good, though: our Jaffa Cakes expert explained that the Nibbles were designed to be incredibly irresistible... even though our source wishes that somebody - anybody - could accurately describe them.
"Whilst we made the new McVitie’s Jaffa Cakes Nibbles irresistible to nibble, they’re totally impossible to describe and we’re slightly stumped. We’re asking the nation to unleash their playful, cheeky side and help us describe them in their own unique way."
To that end, McVitie’s are enlisting the help of Joey Essex, Jack Clough, Chris Hughes, Kem Centinay and even an actual goat to help decode the delicious moreishness of Jaffa Cakes Nibbles.
I don't know about you guys, but I think that between Joey Essex and Nibbles the pygmy goat, this dynamic duo might have a couple of excellent descriptions thought out before too long. But until then, why not have a try yourself?
Pick them up at your nearest store, head to Instagram or Twitter and using the hashtag #JaffaWhaaaaat, channel your inner Shakespeare to find the best way to describe Jaffa Cakes Nibbles.
It's a tough task, as you may have gathered, but it's definitely worth the effort - especially if you pop a couple into your mouth to keep the flavour fresh on your tastebuds.
And a couple more to help you think.