Nike launches its first range of maternity sportswear

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By VT

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Moms-to-be have a lot on their plates. From picking the perfect name for their bundle of joy, to getting all the bits and bobs that they need before coming into the world.

But arguably the most important job that a pregnant person has is keeping themselves healthy so that they can give their child the best possible start in life.

Now, Nike is on hand to make this a lot easier with its first range of maternity sportswear.

A pregnant woman in Nike products.
[[imagecaption|| Credit: Nike]]

The new range was created using analytics from more than 150,000 scans of non-pregnant people, the Metro reported, and comparing them to pregnant ones to ensure that it is suitable for as many as possible.

Thirty female athletes who were pregnant or postpartum also tried out the new range, testing it for fit, feel, and function.

A woman wearing Nike products.
[[imagecaption|| Credit: Nike]]

Carmen Zolman, Nike Senior Design Director for Apparel Innovation, said: "The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design. ‘

"It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives."

The range is made up of four essentials: a pullover, swoosh bra, tank, and Nike One tight.

A woman in Nike products holding a baby.
[[imagecaption|| Credit: Nike]]

While it does cost more than the brand's standard products, the maternity range comes with additional features that make it completely worth it.

The bra, for example, was built to have easy access for breastfeeding or pumping, and the other items have support panels and can be altered to suit a person's body as their pregnancy progresses.

A woman breastfeeding in Nike products.
[[imagecaption|| Credit: Nike]]

Retired British track and field athlete and new m0m, Perri Edwards, who tried the range, said: "The Nike (M) sports bra is great because it'll give me easy access for when I want to breastfeed.

"The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I'm carrying. You look very smart, very comfortable, very hip."

The maternity range is dropping on September 17 and it can be purchased from Nike.com and Nike Town London.

Nike launches its first range of maternity sportswear

vt-author-image

By VT

Article saved!Article saved!

Moms-to-be have a lot on their plates. From picking the perfect name for their bundle of joy, to getting all the bits and bobs that they need before coming into the world.

But arguably the most important job that a pregnant person has is keeping themselves healthy so that they can give their child the best possible start in life.

Now, Nike is on hand to make this a lot easier with its first range of maternity sportswear.

A pregnant woman in Nike products.
[[imagecaption|| Credit: Nike]]

The new range was created using analytics from more than 150,000 scans of non-pregnant people, the Metro reported, and comparing them to pregnant ones to ensure that it is suitable for as many as possible.

Thirty female athletes who were pregnant or postpartum also tried out the new range, testing it for fit, feel, and function.

A woman wearing Nike products.
[[imagecaption|| Credit: Nike]]

Carmen Zolman, Nike Senior Design Director for Apparel Innovation, said: "The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design. ‘

"It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives."

The range is made up of four essentials: a pullover, swoosh bra, tank, and Nike One tight.

A woman in Nike products holding a baby.
[[imagecaption|| Credit: Nike]]

While it does cost more than the brand's standard products, the maternity range comes with additional features that make it completely worth it.

The bra, for example, was built to have easy access for breastfeeding or pumping, and the other items have support panels and can be altered to suit a person's body as their pregnancy progresses.

A woman breastfeeding in Nike products.
[[imagecaption|| Credit: Nike]]

Retired British track and field athlete and new m0m, Perri Edwards, who tried the range, said: "The Nike (M) sports bra is great because it'll give me easy access for when I want to breastfeed.

"The leggings give you options of wearing over your tummy or showing your tummy, and the maternity shirt has this extra material for the extra weight that I'm carrying. You look very smart, very comfortable, very hip."

The maternity range is dropping on September 17 and it can be purchased from Nike.com and Nike Town London.