Pregnant women can now buy a lilo with a hole in it so they can lie down

Pregnancy may be one of the most excitable and incredible experiences a woman can go through, and it may end with the greatest gift in the world - but that doesn't mean it is without its negatives.

From endless bizarre cravings to nausea, pregnancy certainly has its drawbacks, but perhaps the most annoying repercussion is just how much it affects a woman's comfort. After all, with your stomach getting bigger and bigger, certain things get more and more difficult.

From tying your shoelaces to shaving your legs, some things are just a no go with that big bump. And for a long time, it was always just assumed that once a woman's stomach gets too big, lying down on their front is just one thing they'll no longer be able to go.

But no more, thanks to this incredible Holo - the inflatable airbed with a hole in the middle, designed especially with pregnant women in mind.

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Writing on their website, Holo writes:

"The holo has revolutionized tummy lying in pregnancy. Midwives, osteopaths, yoga teachers, physiotherapists, obstetricians, all who have seen the holo approve of its use and are amazed nothing like this has been developed before. 10 years on it is now considered by many a pregnancy essential!"

This Holo is a one-size-fits-all airbed, that can be used in the home, on land, or on water.

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In the home, the Holo can be used "if you just want to watch telly, have a quick cat nap or read a book lying on your tummy like you used to do." It can also be used if you want to sleep on your front. Per the website:

"The professionals I have asked have said there is no medical reason you should not lie face down while pregnant, only the obvious physical constraints that stop you."

In addition, lying on your stomach for short periods throughout the day reportedly helps to ease pains related to pelvic girdle pain (PGP) or symphysis pubis dysfunction (SPD).

The Holo is also great for yoga!

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And the Holo has received rave reviews.

UK television presenter Emma Willis writes on Instagram: "Absolutely THE best purchase I've ever made as a holidaying pregnant woman..!! Giving my hips a rest was total bliss. Good work @hololiloofficial this is genius..."

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Another happy customer writes on Etsy: "4th pregnancy, 39 weeks and I’ve been REALLY struggling with back, shoulder, hip and pelvic pain since about 10 weeks. I’ve been seeing an osteopath but had to cancel that because of the pandemic... I’ve been hardly sleeping... I’m in constant pain... but this lilo is just amazing. I’ve not felt this comfortable in months. I only regret not getting it sooner!"

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Each Holo costs £39.99 (approximately $50), and an additional organic cotton cover can be purchased with the airbed for an extra £25.

So if you would like a Holo for yourself, head on over to Holo-Lilo.com.