Major UK retailer becomes the first to cover the 'tampon tax' for its customers

"For many of our customers, tampons, panty liners and sanitary towels are essentials products. However, the cost of buying them every month can add up, and for many women and girls it can be a real struggle on top of other essential items. That's why – as a little help for our customers – we are reducing the cost of these products by five per cent."

"It would have been completely unacceptable if abolishing the tampon tax had just led to big businesses boosting their bottom line at the expense of women buying what are essential goods, which is why we pushed the supermarkets to sign up to a deal to pass the cut on. But this goes a step even further, by reducing prices right now – and I hope the other big retailers now consider doing the same.