Dylan Mulvaney gains almost 100,000 followers amid Bud Light controversy

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By Nasima Khatun

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Dylan Mulvaney has gained almost 100,000 followers amid all the drama surrounding her Bud Light deal.

The transgender influencer has been on the receiving end of backlash after it was announced that she would be collaborating with the popular alcoholic beverage brand in a new campaign.

It all started on April 1 when the 26-year-old took to Instagram to share a clip of her dressed up as Audrey Hepburn while drinking beer, followed by snapshots of personalized cans the company sent to her with her face on them as a way of celebrating the "365 Days of Girlhood" milestone she reached.

The posts sparked an immediate backlash from people online who condemned Bud Light.

Some even vowed never to drink the beer or any other Anheuser-Busch product ever again.

Amongst the haters, were notable celebrities who spoke out about their apparent dislike.

On April 6, country music artist Travis Tritt took to Twitter to announce that he was boycotting the product following the Mulvaney-Bud Light partnership.

"I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same," he told his 374,000 followers.

He also followed-up with another tweet doubling down on his opinion.

"Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear," he added.

'All Summer Long' singer Kid Rock also posted a video to the platform shooting his rifle at crates of Bud Light.

Though Mulvaney's name was not mentioned, the timing of the post did not seem to be a coincidence.

Following the backlash, Anheuser-Busch's CEO Brendan Whitworth released a lengthy statement in which he stated that the company is one that aims to "bring people together over a beer."

"I am responsible for ensuring every consumer feels proud of the beer we brew," the statement continued. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another.

"As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.

"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others," the statement read before adding: "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."

Despite all the drama surrounding the partnership, it seems as though it's not affected Mulvaney's success one little bit.

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Bud Light entered into a partnership with transgender influencer Dylan Mulvaney. Credit: UPI / Alamy

The 26-year-old content creator has been gaining thousands of followers a day according to Newsweek.

The outlet reported since the beginning of April, Mulvaney’s Instagram has been growing by a staggering rate of 2.9K followers every day via statistics provided by Social Blade.

Earlier this month, Mulvaney had approximately 1.76 million Instagram followers. Now she has accumulated a whopping 1.82 million.

wp-image-1263206981 size-large
Credit: Instagram

We really do love to see it!

Featured Image Credit: Ovidiu Hrubaru / Alamy

Dylan Mulvaney gains almost 100,000 followers amid Bud Light controversy

vt-author-image

By Nasima Khatun

Article saved!Article saved!

Dylan Mulvaney has gained almost 100,000 followers amid all the drama surrounding her Bud Light deal.

The transgender influencer has been on the receiving end of backlash after it was announced that she would be collaborating with the popular alcoholic beverage brand in a new campaign.

It all started on April 1 when the 26-year-old took to Instagram to share a clip of her dressed up as Audrey Hepburn while drinking beer, followed by snapshots of personalized cans the company sent to her with her face on them as a way of celebrating the "365 Days of Girlhood" milestone she reached.

The posts sparked an immediate backlash from people online who condemned Bud Light.

Some even vowed never to drink the beer or any other Anheuser-Busch product ever again.

Amongst the haters, were notable celebrities who spoke out about their apparent dislike.

On April 6, country music artist Travis Tritt took to Twitter to announce that he was boycotting the product following the Mulvaney-Bud Light partnership.

"I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same," he told his 374,000 followers.

He also followed-up with another tweet doubling down on his opinion.

"Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear," he added.

'All Summer Long' singer Kid Rock also posted a video to the platform shooting his rifle at crates of Bud Light.

Though Mulvaney's name was not mentioned, the timing of the post did not seem to be a coincidence.

Following the backlash, Anheuser-Busch's CEO Brendan Whitworth released a lengthy statement in which he stated that the company is one that aims to "bring people together over a beer."

"I am responsible for ensuring every consumer feels proud of the beer we brew," the statement continued. "My time serving this country taught me the importance of accountability and the values upon which America was founded: freedom, hard work and respect for one another.

"As CEO of Anheuser-Busch, I am focused on building and protecting our remarkable history and heritage.

"I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening to and learning from our customers, distributors and others," the statement read before adding: "Moving forward, I will continue to work tirelessly to bring great beers to consumers across our nation."

Despite all the drama surrounding the partnership, it seems as though it's not affected Mulvaney's success one little bit.

wp-image-1263206961 size-large
Bud Light entered into a partnership with transgender influencer Dylan Mulvaney. Credit: UPI / Alamy

The 26-year-old content creator has been gaining thousands of followers a day according to Newsweek.

The outlet reported since the beginning of April, Mulvaney’s Instagram has been growing by a staggering rate of 2.9K followers every day via statistics provided by Social Blade.

Earlier this month, Mulvaney had approximately 1.76 million Instagram followers. Now she has accumulated a whopping 1.82 million.

wp-image-1263206981 size-large
Credit: Instagram

We really do love to see it!

Featured Image Credit: Ovidiu Hrubaru / Alamy