KFC's hugely popular vegan burger is back after selling out in just three days in what was supposed to be a month-long trial at selected restaurants in Bristol and London.
The Imposter burger - which is made up of a Quorn fillet coated in a crispy batter, Original Recipe herbs and spices, lettuce and vegan mayo all inside a soft-glazed bun - made its debut on June 17. Impressively, the cruelty-free dish managed to accumulate 500 per cent more sales than a standard launch.
And now, in a move that should prove to be a huge step forward in plant-based dining, KFC, one of the most popular fast food restaurants in the world, is extending the inclusion of the meatless burger on its main menu.
However, if you want to be in with a chance of trying out the burger, you should be aware that it will only be available until stocks last.
"We know… it's unfair. Vegans have been cruelly denied the incredible taste of KFC up to now, which is why we've worked hard to perfect The Imposter – a vegan burger that the Colonel would be proud of," Victoria Robertson, Chief Vegetable Enthusiast at KFC UK & Ireland, said in a statement sent to Plant Based News.
"With such a phenomenal demand, we knew we had to stock up on KFC's first-ever vegan burger," she said of the re-launch. "We've loved sharing our iconic Original Recipe with vegans and veggies and now even more fans will have the chance to try it."
"A vegan KFC? We couldn't believe it either. But we've done it – working with KFC we've created a bespoke Quorn fillet that does the Colonel's recipe justice. We have no doubt that KFC fans are going to love the modern take on a finger lickin' favourite," said Tony Davison, Head of Global Foodservice & QSR at Quorn.
While London-based vegans will only be able to purchase the burger at the Gloucester Road branch, those in Bristol can choose from nine stores across the city.
