Jordan Peterson has been left red in the face after he got furious over an obvious April Fool's joke on Twitter.
It seems as though a doctorate in clinical psychology is not enough to stop someone from falling victim to the dreaded day on April 1.
The latest instalment saw this year's biggest clown award go to Canadian psychologist, Jordan Peterson, who decided to call out Canadian Prime Minister Justin Trudeau after retweeting an article by the Western Standard.
"Federal budget commits funding to convert one lane of TransCanada Highway for bicycles," the headline read.
In the body of the piece, the publisher explained how the Canadian government had put aside $100 billion to make the change and even went on to include a quote by Trudeau to make it more convincing.
"This confirms our government's plan to take as many cars off the road as we can to improve the environment.
"There is really no reason if you have to visit your grandmother in the hospital in Vancouver, and you live in Calgary, that you can't bike it in a couple of days."
Now, if you read that, naturally you'd assume that someone's probably pulling your leg, right? Well, it seems as though Peterson didn't have the sense to put two and two together and instead decided to call out the leader of the country in a scathing tweet.
He wrote: "This idiot country is sheathed in ice seven months of the year and the trans Canada highway (an underdeveloped national disgrace) is 5000 miles long. Is there nothing so stupid you won't do it @JustinTrudeau?"
Of course, social media users couldn't help but jump at the opportunity to torment the author a little more.
"Dear Dr. Peterson, In your capacity as psychologist perhaps you can answer a query? Is it healthy for someone to be so rage-filled that they respond to an obvious April Fool's Day article with sputtering fury? Can you advise? Regards, Jeet Heer," wrote one user.
"I’m fairly certain that Trudeau would never be so stupid as to listen to you, so there’s that," added another.
A third simply commented: "You are the 'intellect' so many put on a pedestal."
Unfortunate, isn't it?
This is yet another classic example of someone reading a headline and reacting without actually reading the entire piece, because if he did, he would have got to the last line that read: "From of all us at the Western Standard, have a happy April Fool's Day."
That would have saved him all this embarrassment.
And if that wasn't humiliating enough, Twitter also slapped a contextual warning on his tweet which just made the entire thing even funnier.
"This is an April Fools Day joke," the sign read. "The sign-off for this Western Standard article says, 'From of all us at the Western Standard, have a happy April Fools Day.'"
Awkward!