Toby Carvery brings iconic carvery menu to UK stores for the first time ever

Toby Carvery has launched into retail for the first time through a landmark new partnership with Food Brands Now, the UK's first dedicated food and drink brand licensing agency.

A range of 15 frozen products inspired by the restaurant chain's iconic carvery menu is now available exclusively at Iceland and The Food Warehouse stores nationwide, bringing one of Britain's most loved dining experiences into consumers' homes.

The Range

An initial 11 products launched on 1st September, with a further four products joining the range from 6th October, including the highly anticipated Yorkshire Pudding Wrap and Ciabatta range.

The collection spans filled Yorkshire puddings, pies, mac and cheese, party food and grab-and-go options, all developed to capture the flavours and spirit that have made Toby Carvery the UK's favourite carvery brand.

Products include Sausage & Mash Filled Yorkshire, All Day Breakfast Yorkshire Pudding, Pulled Beef & Cheese Filled Yorkshire Pudding, Chicken Roast Dinner Filled Yorkshire Pudding, Little Pigs in Yorkies, Carvery Pigs in Blankets Mac & Cheese, Loaded Carvery Mac & Cheese, Roast Potato Topped Cottage Pie, Mini Steak Pies and Mini Battered Pigs in Blankets.

All products are available at £4.75 each or 2 for £8.50, exclusively at Iceland and The Food Warehouse.

A New Chapter for Toby Carvery

The launch marks Toby Carvery's first move into retail and represents a significant step for the brand beyond its 148 restaurant sites across the UK.

Ellie Leacroft, Head of Brand Marketing at Toby Carvery, said: "For generations, Toby Carvery has been bringing families and friends together over a great roast, so we're incredibly excited to bring that same much-loved experience into people's homes in a completely new way.

"Working with Food Brands Now and Iceland has allowed us to create a range that's unmistakably Toby Carvery – from our iconic Yorkshire puddings to the comforting flavours our guests know and love – while also introducing some fun new twists for the frozen aisle.

"We can't wait for shoppers to discover the range and enjoy a little taste of Toby Carvery whenever they fancy it."

Credit: Toby Carvery

The Partnership

The range was developed in partnership with Food Brands Now, the licensing agency founded by Oliver Gilding, Iceland's former Head of Licensing and Innovation.

Oliver Gilding, Sales & Licensing Director at Food Brands Now, said: "Toby Carvery is one of the UK's most recognisable and trusted restaurant brands, with genuine authority within the roast dinner category.

"Our ambition was to create a range that remained authentic to Toby Carvery whilst bringing genuine innovation and fun to the frozen aisle that celebrates Britain's love of the roast whilst creating something entirely new for retail."

The partnership is the latest addition to Iceland's exclusive brands programme, joining established collaborations with Cathedral City, TGI Friday's, Blue Dragon and others.

Toby Carvery is part of Mitchells & Butlers PLC and operates 148 restaurants across the UK.