A video has gone viral on social media this week, showing a stall owner appearing to cheat a customer out of their money.
Footage of the ordeal, which allegedly took place in the Westfield shopping mall in London, was first shared on by a TikTok user going by the handle @allandude, accompanied by the caption: "What a scam."
Take a look at the video of the incident here:The brief clip shows a man attempting to win £100 ($140) by hanging onto a bar for 100 seconds.
However, when a man - later identified as Omer Majid - seemed to be coming close to winning, the stall owner can clearly be seen attempting to interfere; even pulling him down to the ground at one point.
A scuffle then ensued, before another bystander intervened and pulled Majid away.
The video has since picked up a lot of attention online, racking up over 46 million views and 5.7 million reactions from other TikTok users.

One person wrote: "I'm actually disappointed that you didn't knock over all of their stuff."

Another added: "That would have went down a lot different in America."

A third then chimed in: "Wow!! Stall owner is a right bad sport!!!! He should never have put his hands on you in the first place!!! [sic]"

Another added: "I have a feeling they won't be out there doing that much longer after almost 17m views... at least not in that area... [sic]."

While another TikTok user wrote: "He was literally touching you below the belt then got upset when you kicked him to get away."
Majid himself later recorded a duet to clarify the situation in a video of his own, stating: "Everybody wants to know the full story of what happened. Basically, I tried to win £100 by paying the guy £10.
"I almost won, actually, and then when I was getting towards winning he started to touch me and stuff."
He continued: "I don't get angry at first, I mean, I do but I was holding it in, eventually he tries it again I kick him, then it gets a bit aggressive, then he pulls me down, and then I lose my £10 and the game just goes on."