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In 2016, San Francisco 49ers quarterback Colin Kaepernick became the NFL player to take a knee during the national anthem. It was a peaceful protest against racial injustice and police brutality, spurred by a string of alarming incidents where cops killed unarmed black men. Initially, Kaepernick began sitting on the bench during the national anthem. However, US Army special forces veteran Nate Boyer persuaded him to kneel instead because in the military that action is considered respectful.
Despite the seal of approval from an American vet, conservatives found taking a knee during the national anthem profoundly disrespectful - to the flag, to the country and to military veterans. At rallies, Donald Trump blasted the protestors with zeal, declaring them "son of bitches" who should be "fired." Kaepernick became a free agent, and remains one to this day. Supporters claim he's been blacklisted. In protest, celebrities such as Rihanna, Jay-Z and Cardi B have boycotted the NFL, which might explain this year's lackluster Super Bowl halftime show.
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During last Sunday's Super Bowl, several celebrities posted on social media to voice their support of Kaepernick, who they believe is being treated unfairly. "For those of you who thought I was watchin the Super Bowl… we beefin," wrote Rihanna on Instagram, alongside a drawing of the 31-year-old quarterback. In response, Kaepernick shared her post with the caption, "appreciate @badgalriri keepin it ?✊?."
But it's not just singers and actors. On Super Bowl weekend, NBA stars LeBron James and Kevin Durant expressed support for Kaepernick by rocking his limited edition No. 7 jersey. Nike began selling the sportswear after making the inspirational activist the face of their new advertising campaign last September. Conservative sports fans were so outraged they posted videos of themselves burning their Nike gear in protest. (That'll show 'em!) Meanwhile, Nike's market value rose to an all-time high of $6 billion.
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On Twitter, Kaepernick shared photos of James and Durant rocking his jersey, and thanked them for showing solidarity.
The kneeling protest has become a part of the American culture war, with football fans complaining that politics is ruining their sport. Back in August 2016, Kaepernick responded to the "unpatriotic" criticism, telling the media, "I have great respect for the men and women that have fought for this country... And they fight for freedom, they fight for the people, they fight for liberty and justice, for everyone. That’s not happening. People are dying in vain because this country isn’t holding their end of the bargain up, as far as giving freedom and justice, liberty to everybody."
He continued, "There is police brutality. People of color have been targeted by police. So that’s a large part of it and they’re government officials. They are put in place by the government. So that’s something that this country has to change. There’s things we can do to hold them more accountable. Make those standards higher."
Published 19:59 05 Sep 2018 GMT
In 2016, NFL quarterback Colin Kaepernick risked his job to start a movement. Before football games, he took a knee during the national anthem to protest racial inequality and police brutality. It was a peaceful way to protest the many shocking cases of white police officers killing unarmed black civilians. In many cases, these horrific acts were captured on video, and the officers were not prosecuted or convicted for excessive use of force.
This movement sparked anger from critics, who believe taking a knee during the national anthem somehow disrespects the American flag and insults the military. One of the loudest critics, President Donald Trump, referred to the protesters as "sons of bitches" and even called for them to be fired from the NFL. Evidently, the owners were listening. Since 2017, Kaepernick has been without a team, reportedly blackballed for having the audacity to participate in a peaceful protest.
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This week Nike announced Kaepernick will become the face of their new advertising campaign. As you might expect, the critics were outraged, calling for a boycott and burning their Nike products in retaliation. It is unclear how burning expensive products you purchased is an effective protest, but hey, at least they remembered to take their shoes off first.
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In an interview, President Trump said he disapproved of Nike's new campaign. "I think it’s a terrible message that they're sending and the purpose of them doing it, maybe there’s a reason for them doing it, but I think as far as sending a message, I think it’s a terrible message and a message that shouldn’t be sent. There’s no reason for it." (As previously stated, the "reason" is to protest racial inequality and police brutality.)
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Earlier today, Nike released a full commercial starring Colin Kaepernick that makes a powerful statement. The two-minute ad features professional athletes, like Serena Williams and LeBron James, plus inspiring amateur athletes, like a football-playing homecoming queen and an Ironman participant who recovered from a brain tumor. There is no footage of NFL players taking a knee, but many phrases allude to the protest.
"People say your dreams are crazy, if they laugh at what you think you can do, good. Stay that way. Because what non-believers fail to understand is that calling a dream crazy is not an insult, it’s a compliment...
"Don’t try to be the fastest runner in your school, or the fastest in the world. Be the fastest, ever... Don’t settle for homecoming queen or linebacker; do both. Lose 120 pounds and become an IronMan, after beating a brain tumor. Don’t believe you have to be like anybody to be somebody."
Kaepernick provides the narration, and appears on camera, saying, "Don't ask if your dreams are crazy. Ask if they're crazy enough." And it all ends with the words, "It's only crazy until you do it. Just do it." Well, Diddy hasn't hired Kaep yet, but at least he got a gig.
The commercial is reportedly scheduled to play during the NFL opener on Thursday night.