With all of the drama surrounding Eminem's feud with Machine Gun Kelly, it's becoming harder to remember that, when it comes down to it, it's all about the music.

That's right, while the focus has remained on savage comebacks and quick-witted barbs, perhaps the question we should all be asking ourselves is: is this good music?

Unfortunately for Eminem, the critics say no. His surprise album Kamikaze opened to mixed reviews from commentators, who slammed the Lose Yourself star for rapping "only for the sheer thrill of hearing himself rap", "trying to stay relevant" and "just not saying much". Ouch.

However, in typical Eminem fashion, he's not having any of it. The 45-year-old made it clear that he didn't care what anyone thinks when he reportedly published a full-page ad in the Hollywood Reporter magazine that clapped back at his haters.

The ad in question was titled "Not for your consideration" and featured the most brutal reviews that Kamikaze had received from critics.

"The good news is that it's easily the best Eminem album in more than a decade. The bad news is that it still sucks," writes Stereogum.

"...the work of an aging artist trying, and failing, to remain relevant," states The Hollywood Reporter.

"What happens if Kamikaze doesn't outsell Revival? Who'll be to blame then?" Vulture asks.

After a rundown of his haters, the rapper's ad goes on to list the record's impressive sales figures. "#1 in 103 countries and 434,000 equivalent album units and in the US first week," it reads.

Then, throwing the shade we all know he adores to throw, Eminem writes: "NOT FOR YOUR CONSIDERATION... Thanks for the support a**holes".

Turns out the rapper is good at more than diss tracks. In fact, he pretty much nails the 'diss ad', doesn't he?

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His supporters on social media loved it, with one naming the savage response to critics "perfection".

"Eminem is and always will be number 1! I love the new album and all of Em's albums some better then others but I would always stand by him! #numberonefan," wrote Twitter user @tmarquez042.

She was joined by @AdheffNZ who claimed that reviewers were all wrong, saying: "Reviewers salty at there own irrelevance. No exclusive interview. No ad revenue. Try to make it seem to your bosses like it's not big deal, you assured your editor you are right but #1 in 103 countries your opinion is redundant. Just like you're about to be."

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While his diss ad destroyed his critics, there is one detractor that Eminem is yet to sort out: Machine Gun Kelly, of course.

The latest news in the beef sees MGK trash the Not Afraid star in a new interview.

Appearing on New York City radio show The Breakfast Club, MGK claimed the fight wasn't fake, as it's been rumoured, and stated that Eminem couldn't even offend his nine-year-old daughter.

"I honestly don't think my daughter would want [the autograph]," he said. "She texted me when that 'KILLSHOT' came out and was like, 'Eh.' At 9 years old. You can't even offend a nine-year-old?"

So, will Slim Shady respond with as much fire as he had while creating the diss ad? We sure hope so.

The Shady Cypher is back. Eminem is looking to make a full comeback in preparation for his November album release, and he's not afraid to shed some fans to get something off his chest. In a new freestyle, Eminem spit some vicious lines against the President of the United States. Now, the video has dropped at BET's Hip Hop Awards, and it's sure to dominate the news cycle and get a hilarious reaction from a flustered Trump. Some choice lines: "We better give Obama props 'cause what we got in office now is a kamikaze that will probably cause a nuclear holocaust while the drama pops, and he waits for s**t to quiet down, he'll just gas his plane up and fly around till the bombing stops." "Same sh*t that he tormented Hillary for and he slandered then does it more. From his endorsement of Bannon, support for the Klansman, tiki torches in hand for the solider that's black and comes home from Iraq and is still told to go back to Africa." You can watch the whole cypher here: [[twitterwidget||https://twitter.com/Eminem/status/917922469775925248]] "That's why he keeps screaming, 'Drain the swamp,' cause he's in quicksand." "But this is his form of distraction, plus he gets an enormous reaction when he attacks the NFL, so we focus on that instead of talking Puerto Rico or gun reform for Nevada. All these horrible tragedies and he's bored and would rather cause a Twitter storm with the Packers." "F**k that, this is for Colin, ball up a fist and keep that s**t balled like Donald the b***h." Kaepernick tweeted out his appreciation for Eminem's bars, and thanked him for his support for the protests ignited by the 49ers quarterback. [[twitterwidget||https://twitter.com/Kaepernick7/status/917955545197314048]] Eminem ended the freestyle with a message of unity, paradoxically enough, around the military and the flag: "The rest of America stand up. We love our military and we love our country but we f***ing hate Trump" Many hip-hop personalities praised the track, with certainly far more to come. The hip hop media world will continue to heap praise upon this freestyle, and hype for Eminem's album release, allegedly dropping November 17th, will only rise. Please let it be good. [[twitterwidget||https://twitter.com/TheCompanyMan/status/917990936319332352]] Now, how will Donald Trump respond? Feverishly writing and revising in his Twitter app, the man will have to hit hard. Here's a few potential responses: "Eminem has always been trash. Threatened his own mother. Unstable guy! Sad!" The tweet route is one potential response. The other route is for Trump to don some skinny jeans and a snapback, and go stand in a parking lot garage with a bunch of hype beasts, Steve Bannon in Supreme, Stephen Miller's goofy oval-head nodding in the background, Trump pacing as he spits some Presidential bars. And then... Kid Rock steps in for a verse. And then, when you think it's over... Jake Paul steps in for a verse. It'll be YouTube rap at its worst, and that's what we need right now in 2017 - President Trump to beef with Eminem and put out diss tracks on YouTube. I think it's time to descend all the way into trash, guys, it's time to pull out the brakes on this train.

2017 won't go down in the history books as a particularly positive year. A lot of things have happened this year and the majority of them haven't exactly been great. However, among all the doom and gloom of the past 12 months, there has been a few highlights. And the return of Eminem has been a high (or low) point for many music fans, with the rapper finally dropping his much-anticipated album 'Revival' on Friday. At one point Eminem was largely regarded as the greatest rapper alive, however, his stock has fallen significantly in the past few years. His newest album features many superstar artists on it and it will no doubt go on to be hugely successful commercially. The marketing which has surrounded it has been nothing short of fantastic, also. [[instagramwidget||https://www.instagram.com/p/BcVDysNlq-f/?hl=en&taken-by=eminem]] The rapper was continuously hinting at the name of the album and the release date on his social media accounts, and his cypher at the BET awards this year certainly helped him put the spotlight on himself once more. However, the latest concept which has been thought up by either Eminem or his marketing team, is absolutely genius. In wake of Revival coming out on Friday, Eminem has opened a pop-up restaurant in Detroit called "Mom's Spaghetti." The title is obviously a throwback to the astronomically huge single "Lose Yourself", in which the rapper - whose real name is Marshall Mathers - says: "His palms are sweaty, knees weak, arms are heavy / There’s vomit on his sweater already, mom’s spaghetti." [[instagramwidget||https://www.instagram.com/p/BcuzUtanuLQ/?taken-at=234584255]] Lose Yourself went on to be one of Eminem's most recognisable singles, with it being 5 x platinum in the US alone. The song was notably used in the Eminem biopic 8 Mile, which saw the rapper document his early life spent living in poverty in the city of Detroit. The Mom's Spaghetti Diner is launching in Slim Shady's home town of Detroit and will be located inside of The Shelter Music Club - the location of the majority of the iconic rap battles which took place in 8 Mile. [[instagramwidget||https://www.instagram.com/p/Bcvhu0HlR4m/?taken-at=234584255]] Taking to his Twitter account to announce the unveiling of the diner, the Grammy-winning artist said: "Detroit! Come vomit up some spaghetti with me this weekend at our official #Revival pop up. Exclusive merch, spaghetti and more" [[twitterwidget||https://twitter.com/Eminem/status/941455029520748545]] The menu is pretty limited, with there being spaghetti with or without meatballs, and a "s'ghetti sandwich" - which I'm guessing is literally spaghetti in bread. Fans will also be able to purchase exclusive merchandise at the diner, which if you want to literally experience the music to its full capacity, you are more than welcome to vomit your spaghetti all over. The pop-up is only open for two days (Friday and Saturday 10 am to 5 pm), so if you're in the area, head on down to fill yourself up with some iconic pasta. No doubt there will be hoards of Eminem's fans queuing round the block to sample some of the infamous food. $3 for some water though? I think I'll swerve it thanks.

With a 20+ year career under his belt, it's probably safe to say that Eminem knows what he's doing when it comes to music. His first big success came in 1999 with The Slim Shady LP, which made Marshall Mathers a household name across America. The most popular track on that album was, of course, My Name Is. Despite peaking at number 36 in the top 100 charts, it still proves to be an insanely successful track more than 18 years later, and even people who aren't fans of the rapper are likely to know a line or two at least. What a lot of people don't realize about the song, however, is that it has a secret (and insanely clever) message. [[instagramwidget||https://www.instagram.com/p/rlFutJJYxF/?hl=en&taken-by=eminem]] For almost two decades, Eminem's track has been playing on radios and iPods and - if you're old enough - minidiscs around the world, but most of us never had a clue about the deeper layer of meaning. However, thanks to YouTube and a fan with maybe a little bit too much time on their hands, the secret of Shady's backward lyrics have been revealed to the world. If you play the track normally, you hear the familiar chorus: "My name is, my name is, my name is". However, when reversed, the words transform into: "It's Eminem, it's Eminem, it's Eminem, it's slim". Seriously, if you don't believe it, take a listen for yourself. [[youtubewidget||https://www.youtube.com/watch?v=tN3sMyDCGO4&feature=youtu.be]] Fans claim to have found secret backward messages in other Eminem hits, too - but not everyone is convinced about them. Not Afraid, the lead single on Eminem's 2010 album, Recovery, seems to allude to the conspiracy theory that Tupac is still alive. If you play it in reverse, the lyrics resemble something like. “We’ll all forget, but [Tu]Pac’s scared and in Colombia from now on." Others have said that the same song also describes Shady's struggle with the Illuminati. “I swear their filthy hands shall die, I miss my family, can’t live with things I lost,” is what you apparently get if you play one part of the song backwards. On his more recent tracks, though, Mathers seems to have ditched the subliminal messages for an outright political agenda. In fact, his most recent album, Revival, has several songs that take aim at President Donald Trump. In Untouchable, he refers to Trump's attack on NFL players kneeling during the national anthem: “But they're gonna say you're tryin' to take an irrational stance/ If you try to slander the flag but/ Somebody has to be the sacrificial lamb/ So they call it a Kaepernick tantrum/ If you don't stand for the national anthem.” And, in Like Home, he implies that Trump has ties to the KKK and racist far right: "Someone get this Aryan a sheet/ Time to bury him, so tell him to prepare to get impeached/ Everybody on your feet/ This is where terrorism and heroism meets, square up in the streets." While I can definitely see what Eminem is getting at in his latest tracks, I'm not entirely buying the idea that he intended for those other backward messages to be there in the earlier ones. He's definitely got talent for cryptic lyrics - but taking hidden digs at the Illuminati? That might be a bit too far-fetched.

Another day, another twist in the bizarre feud between Eminem and Machine Gun Kelly, eh? Hold onto your hats folks, because the latest development has got people questioning all they know about the epic spat.

In the aftermath of 50 Cent getting involved in the drama, fans are asking whether the heated rivalry could be more contrived than initially suspected.

Did MGK upload Rap Devil six months before the fact? Aren't both artists signed to the same record label? Does this prove that the battle was preconceived to generate publicity? These are all questions going through fans' heads right now.

Eagle-eyed fans have reported that diss track Rap Devil was uploaded six months ago by MGK, therefore 'proving' that the 28-year-old rapper did not write, record, master the track and make the music video in two short days.

The discovery has also spurred people to develop a theory that the bad blood between the pair of rappers is nothing but fiction. Taking to social media to discuss their controversial idea, many fans focused on the fact that both Eminem and MGK are signed to Interscope Records in order to prove their point.

"Just to let you know how business works...Eminem and MGK are both signed to INTERSCOPE RECORDS...if I have to say anymore to explain this you're too stupid to by my fb friend," wrote Twitter user @edwardbose.

He was joined by @AmbreEarnhart, who claimed that "Interscope is the real winner in this beef", writing: "I wouldn’t be surprised if they have someone writing @machinegunkelly’s response to @Eminem’s Killshot right now. It’s mad obvious from MGK’s previous music he didn’t write Rap Devil. It’ll be even more obvious if he responds."

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Fans on social media weren't the only ones who attempted to put in their two cents. In fact, people in the music business have begun commenting on the matter, with American rapper, OverTime taking to Facebook to express his "professional opinion".

Giving four main reasons why the beef was fake, the Ain't No Fool star pointed out, as they were both signed by Interscope Records, this meant that record producer Jimmy lovine was involved, which therefore meant that the spat was all about business. "Although they are both from different sub labels, they are both with Interscope which means Jimmy Iovine is involved with both of their careers. (He’s in charge, regardless of what ANYONE wants to believe and he’s not gonna cut off his nose to spite his face) [sic]," he wrote.

In addition, he claimed that the spat was perfectly timed to coincide with Eminem's new album and that the Lose Yourself star "would have never responded because if it wasn’t spun exactly how Em wanted it to be spun".

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To finish things off, he wrote that it had deliberately taken the 45-year-old a week to respond.

"The promotion for Kamikaze from the “beef” sent a HUGE spike in sales….soon as sales began to taper, Em released his response which then catapulted him back into conversation [sic]," he wrote. "In the industry, we are taught to set a rollout timeline for a record…which means a video release schedule, press schedule, etc… We will know this all to be true if MGK drops a full record within the next little bit. (Google it, MGK set to release a record September 21st)…….you’re welcome… [sic]".

So, is all of the evidence pointing to fake? It sure is intriguing...