Kim Kardashian, always in tune with the latest trends, has jumped on the viral Gen Alpha expression "6, 7."
The term, baffling to many, is causing confusion among teachers and parents alike.
It originates from a song by American rapper Skrilla titled "Doot Doot (6,7)," which was released in December 2024. The phrase essentially means "nothing" or "average," a quirky way to express indifference.
Kim’s attempt to bring back old slang
In a recent appearance on The Tonight Show with Jimmy Fallon, Kim revealed her plan to revive several other popular slang terms.
Backstage, Fallon jokingly told Kim it would be "another 6, 7 minutes," prompting her to respond with the phrase and a playful smile.
She then confidently claimed to be able to bring anything back, adding, "I'm Kim Kardashian and I can just bring anything back when I want."
Along with "6, 7," Kim demonstrated her intent to revive the "dab," a dance move from 2015 that had once been a sensation.
Kim’s nostalgia didn’t stop there. She continued by mimicking phrases from older pop culture, including "Wazzup" from Scary Movie, "Groovy baby!" from Austin Powers, and the infamous "Don't tase me, bro."
Her lighthearted performance proved she’s not just about staying current - she enjoys playing with the trends of yesterday.
The growing popularity of '6, 7' in pop culture
The term "6, 7" has not only infiltrated pop culture but also classrooms. The phrase has become a mainstay in schools, leading some teachers to ban it.
One 8th-grade teacher shared on Reddit how their class erupted with "6, 7" whenever the numbers were mentioned. The term has been used in memes and videos about athletes, highlighting players who aren’t performing well, further embedding it into Gen Alpha's vernacular.
The impact of these phrases is becoming evident beyond just social media.
From TikTok videos to basketball press conferences, young people and celebrities alike are trying to get their fans involved by using "6, 7" and other viral expressions. Even a PE teacher, caught off-guard by his students' obsession with the phrase, acknowledged how challenging it is to keep up with the ever-evolving language trends.
Understanding the shift in slang usage
As Gen Z and Gen Alpha continue to shape the future of pop culture, their language is reflecting a fast-moving, meme-driven culture.
Terms like "no cap" (meaning "truthfully") and "bussin" (indicating something is delicious) have exploded into the mainstream.
For those of us not in the loop, keeping track of these constantly shifting expressions might seem like a full-time job.
But for Kim Kardashian, embracing and reviving these words and phrases is part of her strategy to stay connected with the younger generation.
Whether or not the slang will stick long-term remains to be seen, but for now, it's clear that Kim Kardashian is at the forefront of making it "cool" again.