Emily Ratajkowski is one of the most famous brunette beauties in the world, but she's just debuted her stunning new platinum blonde hair... and if you'll excuse us, we're still picking our jaws up off the floor.
In a press statement, Ratajkowski, who is a spokesmodel for luxury French hair care line Kérastase, said: "I've never colored my hair or changed the length significantly in my entire life."
Watch Ratajkowski showing off her new platinum blonde locks on Instagram below:“I'm absolutely thrilled that Kérastase gave me their blessing to become a blonde. I just celebrated my birthday and am so happy to be coming out of quarantine with a fresh new look,” the Inamorata founder added.
The model, who has worked with Kérastase for two years, said: "Beauty is meant to be fun and expressive and this is definitely, hands down, the most fun I've ever had with my look before."
Her makeover was created by Rosa Carrico and she explained that the 29-year-old had been planning to go platinum blonde for many months, so this wasn't simply a quarantine decision.
"We planned it for so many months," Carrico wrote alongside a video of the model with her new hair color.
While Ratajkowski might go back to her signature brunette locks in the future, her platinum blonde look will be immortalized as part of Kérastase's Blonde Absolu campaign, which is debuting in January 2021.
For the time being, the model will be keeping her blonde locks looking their best with the company's shampoos, conditioner, masks, and heat protectant, all of which have been created with the aim of hydrating bleached hair and neutralizing brassiness!
This comes as Ratajkowski recently hit the headlines after promoting her new fashion line on Instagram with racy posts.
