Ye - formerly known as Kanye West - has reportedly announced that he's selling Adidas, Balenciaga, and Gap hoodies for $20, after the brands cut ties with the rapper.
Just last month, Balenciaga announced that they would no longer be partnering with Ye after the 'Famous' rapper made a series of comments many deemed antisemitic - including a tweet where he stated he would be going "death con 3 On JEWISH PEOPLE."
Not long after Balenciaga cut ties with the 45-year-old, Adidas released a statement revealing that they would also be ending its relationship with the musician and fashion designer.
"Adidas does not tolerate antisemitism and any other sort of hate speech. Ye's recent comments and actions have been unacceptable, hateful, and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness," the statement read.
It continued: "After a thorough review, the company has taken the decision to terminate the partnership with Ye immediately, end production of Yeezy-branded products, and stop all payments to Ye and his companies. Adidas will stop the Adidas Yeezy business with immediate effect."
Following this, Gap also announced that they would be distancing themselves from Ye.
Now, the father-of-four is allegedly planning to sell merchandise from all three brands for a mere $20. In fact, he appeared on celebrity news site X17's YouTube channel, giving the outlet a tour of his new atelier in Crenshaw. In the video, Ye is seen walking around the sprawling warehouse, showing numerous employees working on sowing machines.
Pieces of clothing are spread out on the floor, some of them labeled with Ye24 - an apparent nod to the rapper's plans to run for the presidency in 2024.
"So what we do here is, I've cut up 100 hoodies. From Yeezy, from Balenciaga, from stuff we did with Gap, from stuff we did with Adidas, and everything we do is gonna cost $20. We need to make sure that everyone can receive the same level of cuts, the same level of food, same level of water, and the same level of education, the curriculum," Ye states in the video.
Also making an appearance in the video is far-right British commentator Milo Yiannopoulos - who Ye says will be assisting him with his presidential campaign.
"This is Milo right here, working on the campaign," he says.
The 22-time Grammy winner added at the end of the video: "As a species, we need to update together.
"Everything's been so divisive. Think about when they say 'diversity,' people look at that like it's a good thing, but we're the United States of America. We're a universe, we're a university, we're a republic."
