Kim Kardashian is no stranger to 'breaking the internet' - and it's safe to say her new haircut did just that.
The reality star and Skims founder, 42, unveiled her new 'do to the world in a video announcing the launch of a new push-up bra in her underwear range.
While she probably wanted the focus to be on the new product, unfortunately for Kim, the focus remained very much on her new bob haircut - and exactly who it might remind her fans of.
...and they didn't hold back in letting her know about it.
Despite Kim having the uncanny ability to pull off pretty much every haircut or color she chooses, one less-than-flattering comparison that came up a lot was to the character of Lord Farquaad in the Shrek movie.
Fans commented: "Okkkk Lord Kimquaad!" and "Someone said Kim Kardashians new haircut makes her look like Lord Farquaad and I can’t unsee it now".
Others joked: "She got the Farquaad" and "Lord Farquaad X Skims colab".
While her new cut is chic, we now can not unsee the comparison...
Others thought she might have been channeling Johnny Depp's Willy Wonka character from Tim Burton's version of Charlie and the Chocolate Factory instead.
They commented: "Kim said I’m going wonka mode" and "Kim out here looking like Willy Wonka", while one even suggested: "Kim K would’ve been a better Willy Wonka than Timothée Chalamet sorry"
Others believed that Kim's hair inspo may have been a lot closer to home after accusing her of copying her sister Kourtney Kardashian's hairdo.
They wrote: "kourtney stole her wedding kim stole her hair."
It comes after the pair got into a physical fight on The Kardashians after Kourtney accused Kim of 'stealing' Dolce and Gabbana from her by working with the designers.
Kim, meanwhile, accused Kourtney of stealing the country she got married in and the singer Andrea Bocelli from her - despite none of these things being 'exclusive' to either Kim or Kourtney in reality.
And her hair is not the only thing that's had fans talking, as Kim was recently revealed to be starring in the upcoming season of American Horror Story.
When the trailer for its new season - Delicate - dropped, Kim was seen wearing a white wig and sunglasses as creepy imagery revolving around babies, cribs, and spiders played out.
As well as Kim, other stars in the series will include Cara Delevingne and AHS regular Emma Roberts, all in matching ensembles.
While the casting had some fans excited, others vowed to boycott the series for casting the reality star in it.
Despite it being a slightly contentious casting, we're still excited to see Kim take on the role - and yet another bold hairdo in the process.