Sheryl Crow has spoken out against the backlash Dylan Mulvaney has received for her Bud Light partnership campaign.
The brand has sparked outrage from some consumers after the 26-year-old transgender activist took to her Instagram on April 1 to share a promotional video of her dressed up as Audrey Hepburn and drinking beer. The ad was also to promote its March Madness competition.
Mulvaney - who has garnered 10.8 million followers on TikTok - also shared pictures of commemorative cans the company sent to her with her face on them as a way to celebrate the "365 Days of Girlhood" milestone she recently reached.
Watch Mulvaney's Bud Light partnership below:The collaboration led to a fierce backlash from people in the music industry, including rock star Kid Rock, who went viral after posting a video on Twitter of himself shooting his rifle at crates of Bud Light (although, he never mentioned Mulvaney's name or the partnership in his post).
In addition to this, musician Travis Tritt also took to the social media platform to announce that he was boycotting the Anheuser-Busch product following the Mulvaney-Bud Light partnership.
"I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same," he wrote on April 6.
"Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and canceled. I have no such fear," he added in a follow-up tweet.
Upon seeing the 60-year-old's post, Grammy-nominated singer Zach Bryan defended Mulvaney and penned that Tritt's comments were "insulting" to transgender people.
"I mean no disrespect towards anyone specifically, I don’t even mind @Travistritt. I just think insulting transgender people is completely wrong because we live in a country where we can all just be who we want to be. It’s a great day to be alive I thought," he wrote.
Bryan's message of support was well-received by users on the platform, such as singer-songwriter Sheryl Crow who responded to him with a "Thank you" and a heart emoji.
In another tweet, the 27-year-old 'Heading South' singer revealed that he has "family transitioning" and that he has "blood to defend here." He also clapped back at the criticism he received from people who told him that they were no longer his fans.
He wrote that it was "absolutely terrifying that saying 'insulting others is wrong' is reason enough for people to get so evil so quick."
Two of country music’s biggest stars' support comes after the content creator - who had facial feminization surgery late last year - appeared on the Onward With Rosie O'Donnell podcast and opened up about some of the hateful comments she gets for being a trans woman.
"The reason that I think I am so…I’m an easy target is because I’m so new to this," Mulvaney said. "I think going after a trans woman that’s been doing this for like 20 years is a lot more difficult. I think maybe they think that there’s some sort of chance with me…But what is their goal?"
Brewing company Anheuser-Busch - whose stock reportedly dropped around 4% since the collaboration with the influencer - has defended its Bud Light-Mulvaney partnership.
According to The New York Post, the company released a statement that read: "Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics."
