Sport2 min(s) read
Fox accused of breaking huge FIFA rule during World Cup match
Fox’s World Cup coverage in the United States has faced backlash, with viewers branding it “embarrassing” after missing parts of Mexico’s dramatic match against South Africa.
The opening game of the 2026 World Cup in Mexico City drew global attention and was quite the enthralling affair, including two goals, three red cards, and a high-profile opening ceremony performance by Shakira.
What did Fox fail to do?
However, some fans watching in the US did not see all of the action due to broadcast interruptions.
As part of the flagship tournament, FIFA introduced three-minute hydration breaks during each half because of the intense heat across host countries, particularly in the US and Mexico.
Back in December, FIFA confirmed there would be “no weather or temperature condition in place, with the breaks being called by the referee in all games”.
While broadcasters are permitted to air adverts during these pauses, Fox has been accused of not following FIFA’s guidance.
What do the rules specify?
According to The Athletic, sources close to the governing body said networks should avoid starting commercials within 20 seconds of the referee signaling a break. They also advised that coverage should return at least 30 seconds before play resumes, a rule Fox is believed to have failed to comply with.
The issue became clear shortly after Raul Jimenez scored in the 67th minute. Commentator Ian Darke told viewers: “And that leads to the hydration break, powered to you by Powerade.” What followed was around two minutes of adverts, and when the game resumed, an Adidas commercial was still airing.
The broadcast only returned to the match several seconds after play had already restarted.
Viewers quickly voiced their frustration online. One person wrote: “Fox Sports was playing so many commercials during the hydration break that the game restarted before they were done.”
Another said: “Commercial breaks mid-match during the hydration breaks are going to ruin this World Cup for Americans. Disgusting practice from Fox,” while a third simply called the coverage “embarrassing”.















