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Lifestyle2 min(s) read
Published 23:35 03 Jun 2019 GMT
Last year the International House Of Pancakes sparked outrage by announcing they were changing their name to the International House of Burgers. In advertisements, the 'p' in their iconic logo flipped upside down, transforming IHOP into IHOb. The internet couldn't believe it. What's next, Burger King becoming Broccoli King? It's not right! It's just not right!
However, IHOP never seriously considered transitioning to IHOb. It was all part of a trolly marketing campaign to promote their new burgers. When people vented about the apparent change on social media, they turned the advertising campaign into a viral news story. A month later, the franchise announced a reversion to IHOP, setting a troubled planet at peace.
If you love IHOP's pancakes and burgers, their latest creation is a dream come true. This week the restaurant announced "The Big IHOP Pancake (Burger): a world-famous buttermilk pancake griddled with Cheddar cheese and layered between two premium Steakburger patties, then topped with American cheese, custom-cured hickory-smoked bacon and house-made IHOP sauce." (You gained 80 calories just by reading that description!)
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On Twitter, some IHOP fans expressed excitement, referring to the pancake burger as "fantastic" and "savory goodness." Others mocked the calorie bomb, considering it a sign that human beings have gone too far. "I don't want to live on this planet anymore," remarked @jackpandol, while @qorka commented, "absolutely disgusting. Would rather gnaw on a t-shirt."
The restaurant announced two other burgers under the cheeky guise of "pancakes:" The Garlic Butter Pancake, "topped with savory house-made Gilroy garlic butter, custom-cured hickory-smoked bacon, White Cheddar cheese, fresh lettuce, tomato, onion and mayo.; plus the Loaded Philly Pancake, a steak burger "Piled high with sautéed onions and peppers and smothered with melted White Cheddar cheese and Cheddar cheese sauce."
All three burgers are available for a limited amount of time. Admit it, you're curious, aren't you?
weird1 min(s) read
Published 22:41 11 Jun 2018 GMT
Last week the International House Of Pancakes announced they were changing their name from IHOP to IHOb. But they never said what the 'b' would stand for, sending the Internet into a frenzy. Does the b stand for breakfast? Broccoli? Bugs? The possibilities were endless.
Today the restaurant chain announced that the 'b' stands for burgers, which was pretty surprising. Most people assumed the 'b' would stand for 'breakfast,' and they were simply expanding their early meal cuisine. But 'burgers' is an odd choice. I mean, come on, burgers aren't a breakfast food! You can't just go from pancakes to burgers! What's next, Burger King becomes Taco King? Subway becomes Weinerway? Kentucky Fried Chicken becomes Kentucky Fried Kale? It's a slippery slope!
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You might be thinking, "Wait, aren't there already, like, a million burger chains?" Yes, there are, and they're all roasting IHOb for its name change on Twitter. It's the greatest beef since Pusha T vs. Drake. Wendy's fired the opening shot, sarcastically tweeting, "Can't wait to try a burger from a place that decided pancakes were too hard." Ooohhhhh! Damn! They tweet pretty tough, for a company whose mascot is a little girl.
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IHOP - I mean, IHOb - responded, "We don’t want any beef with you, we just want to share our beef with the world." Hey, you have to give them credit for responding to a jab with good humor. After Pusha T released the scathing diss song, "The Story Of Adinon," Drake failed to respond, hiding from the public for weeks. This means IHOb officially has more hip-hop cred than Drake. Congratulations.
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Wendy's slammed IHOb again in another tweet, writing, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better." Ooooohhh! (Blares airhorn multiple times.) I did not realize little girls with pigtails could be so savage.
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But Wendy's wasn't the only fast food chain to make fun of IHOb on Twitter. As you can tell from the ridiculous marketing campaign, IHOP flipped the uppercase 'P' to create a lowercase 'b.' Did they do this so the change wouldn't seem jarring? Or to save money on marketing? Or because their advertising team was super high? Nobody knows. But A&W poked fun at the concept by flipping their own logo upside down, and tweeting "Please do not ask what it means — we don't know either.
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Red Robin, Waffle House and Whataburger also joined in on the fun, assuring their fans they'd never give up burgers for pancakes.
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Also, Burger King changed its Twitter handle to Pancake King, with the bio "The official tweets of Pancake King USA."
There's still no mention from McDonald's. They probably want to stay away from beef, just like they do when they make burgers. Because they're all made from rats! Just kidding. I am sure their burgers are made from highest quality beef, and would never insinuate otherwise. But come on, Mickey D's, tweet something funny about IHOb.
Well, name changes aren't easy - just ask Puff Daddy. Roasting IHOb is the fast food chains' way of saying "Welcome to the neighborhood."
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weird1 min(s) read
Published 08:42 13 Jun 2018 GMT
Hey everyone, did you hear? IHOP recently decided to change their name to "IHOb" (which we later found out meant "International House of Burgers"), and people were extremely unhappy at the new name, this writer included. With seemingly every fast food joint under the sun nailing their colours boldly to the burger mast, the International House of Pancakes was a welcome break from all the beef-related monotony. Here we are, though.
Not only are the food-loving public dismayed at the change in name, fast food chains around the world are raising their collective eyebrows, and responding to the newly-christened IHOb with a fair amount of snark. I mean, if you were in charge of a food chain's Twitter account, wouldn't you? Here are the best tweets from food chains around the world about IHOP's (sorry, IHOb's) change in name.
1. Wendy's
First up: a fast food brand who are far from amateurs when it comes to online savagery. Having spent a lot of their time savaging McDonald's and its frozen beef offerings, Wendy's turned their attention to IHOb and their new burger offerings.
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2. A&W Restaurants
Some of the more lateral thinkers among you will have noticed that the lowercase letter 'b' is pretty similar to a capital 'P' if it was flipped on its head. A&W Restaurants saw this... and decided to run with it.
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3. Red Robin
Deciding to take advantage of the chain, Red Robin declared their dedication to pancakes in a sarcastically similar fashion.
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4. Waffle House
One of the great food debates of the modern age is the choice between waffles and pancakes, in the battle for egg-based sweet breakfast supremacy. Personally, I'm more of a pancakes kind of guy, but Waffle House will be hoping that with IHOb's new branding, they can slowly take over that particular turf.
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5. Burger King
Not to be left out in this whole pancakes-burgers debacle, Burger King decided to change their name in solidarity with the International House of Burgers (gosh, even typing that feels wrong). If by "solidarity", you mean "cleverly flipping the script on IHOb to mock the inherent ridiculousness of the idea".
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At this point, you'll notice that two of the big guns - McDonald's and KFC - have so far kept their counsel on IHOb's bizarre decision, but the way that social media is going nowadays, you wouldn't rule out a snarky response from two of fast food's biggest giants. I, for one, am looking forward to seeing what KFC will come up with.
lifestyle3 min(s) read
Published 09:13 07 Jun 2018 GMT
As you and every other American within spitting distance of a strip mall knows, IHOP stands for the International House of Pancakes. But, the chain announced Monday, it is replacing the P with a B and becoming IHOb, the International House of....something.
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"For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb." You might ask: What could be more integral to the core of its brand than P for pancakes? Bacon? Biscuits? Bruschetta? (Le)Bron Being sweeped? Bacchanalia? Our money is on the incredibly okay option: "breakfast".
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Other that the tweeter above, surprisingly, no one was outwardly outraged. Suggestions from the social media patrons included "International house of Bankruptcy", Bancakes, Burgers and even Boners. We'll just have to wait until the 11th.
This could be a pivot to dissaciote themselves with the horrible press IHOP has been in the news for recently. In the past few months, IHOP got a lot of heat for their inability to deal with racially sensitive issues.
An IHOP in Auburn, Maine, was temporarily shut down for employee retraining after a server was overheard asking a group of black teenage customers to pay for their meals in advance. According to the Sun Journal, the encounter was reported by another customer, who said he had observed the incident and wrote a long Facebook post about it. Avery Gagne, from Monmouth, Maine, said he was at the IHOP with his parents when the group of teenagers came in and ordered.
“I heard them order their food and they were respectful and were not loud or rude etc,” Gagne wrote. But then he says he heard the server tell them that they would have to pay upfront for their meal, and she described it as “a new generation thing.”
“The woman who requested they pay upfront came over and began to tell us how it was what management has asked her to do as they have had walkouts, etc,” Gagne said. “She then looked at my parents and I and said it’s not because of their color.”
Another IHOP in Missouri not too long after was forced to apologise after one of their servers used the N-word on a receipt. 19-year-old Maya Thomas received the offensive bill after she picked up her take-out order from the Grandview branch of the pancake joint.
According to her mother, the girl is "very timid and very shy." She says that her daughter knew about the receipt for days, but didn't tell her mom as she was worried that she would make a fuss over it.
“She seemed distraught and upset when she showed it to me,” her mom, who spoke on her behalf, told the Kansas City Star. “And of course it got me p*ssed.” After calling up to chain to complain, Maya then received another slap in the face as they sent her a $10 gift card in the mail - an action that changed her outlook on the incident.
“I think that’s really what made her mad,” her mother said. “Of all the things you could call someone, you call them that. And then the way you deal with it is by giving them 10 dollars?”
Both incidents were posted online to quick virality. IHOP issused statements to both but they resemble mere plasters on the giant gash that is the inability to treat everyone the same. Will a name change make any difference to the brand? We'll have to wait and see.
lifestyle1 min(s) read
Published 15:30 07 Nov 2018 GMT
If my work schedule, budget and arteries allowed for it, I would literally spend all of my days eating pancakes.
As we all know, breakfast food is the best kind of food, and standing top that delicious hierarchy is the pancake. IHOP, as I'm sure we're well aware, is the number one place to go for your pancake cravings, but that doesn't mean they don't do other stuff too.
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If you recall, IHOP had a bit of a PR boon this last few months, after flipping that 'P' upside-down, and changing their name to IHOb for a couple of months. IHOb, if you didn't know, stood for International House of Burgers, and now everyone's fully aware of the meaty goodness you can get at IHOP.
But did you know about their omelettes? I didn't.
IHOP does really good ones, and as the holiday season fast approaches, they've released a new eggy dish that'll get the mouth a-watering ahead of the holiday season. Some of you are probably asking: "so, how good could an omelette possibly be?!" Eggs-cellent question. Why don't we take a closer look at the Who-Roast Beast Omelette?
I don't know about you, folks, but it's taking all of my willpower not to stop writing this article, get out of my seat and head to IHOP right now to eat this incredible-looking omelette. What's that we've got there adorning that delicious omelette? Well, my food lovers, you can probably spot the shredded beef, but we've also got hash browns, jalapeños, Monterey Jack, cheddar, and onions to play with as well.
If that wasn't enough, we've also got shredded cheese, serrano pepper and BBQ sauce to top things off, too. Of course, this is all part of IHOP's Grinch-themed menu (the 'Who' in Who-Roast Beast Omelette), and they've also got six other dishes to get you excited for holiday season (though, not too excited - you're Grinches, after all).
You can also pick up some pancakes - you are at IHOP, guys - and there are some green, Grinch-themed Grinch's Green Pancakes. French toast is a pretty good alternative if you're not feeling pancakes, and the Whoville Holiday Cheesecake French Toast is full of cream cheese, whipped cream and lots of love.
Kids don't miss out, either - there's a couple of kids' meals for the little Grinches to enjoy. the Young Grinch Minty Who Hot Chocolate, and the Mt. Crumpet Kids Combo take the best part of the delicious adult offerings, and offer a bitesized version for any little one or big one with a little appetite. We're not judging. Quality over quantity, man.
But either way, folks, IHOP is ready to do the biz for you this Christmas, and although as Grinches we're trying not to get too excited, all these foods are getting me all excited. Excuse me while I head over to IHOP real quick and devour this omelette.
lifestyle2 min(s) read
Published 15:46 08 Feb 2019 GMT
For the longest time, IHOP was just the greatest place to get some delicious pancakes. You could walk right in, enjoy some delicious breakfast food, and walk out again with a heart full of hope and a belly full of pancake. It was... really good.
But over the past year or so, IHOP's undergone a bit of a modernisation process. I'm sure I'm not the only one who remembers the "International House of burgers" debacle, where the pancake emporium stopped doing what they do best, and made burgers for about a week.
People were unhappy, but IHOP were emboldened; now, ahead of National Pizza Day, IHOP have come out with their own version of pizza... which is also a pancake, weirdly enough. Say hello, ladies and gentlemen, to the 'Pancizza' - pronounced "pan-keet-za", according to the guys at IHOP. Because there's no way you'd figure that out on your own.
While it's not quite at the size of an extra-large pizza, the Pancizza is still seven inches of delicious bliss (come on, folks, be mature), and IHOP is pretty pleased to share it with you, as they revealed in a press release.
"Today, IHOP® Restaurants unveiled a never-before-seen food innovation, the Pancizza™, a combination of America’s two most favorite round foods – pancakes and pizza -- in one delicious dish. Pronounced Pan-keet-za, the limited-time menu item was created by IHOP to commemorate National Pizza Day this Saturday."
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That's right, ahead of National Pizza Day on Saturday, you can get yourself a glorious Pancizza, and the best part is that you don't have to leave your house, or even put on pants: IHOP have announced they've got a pancake delivery system - as long as you live in Chicago, Dallas, New York City or Los Angeles.
Ahead of Valentine's Day, are there any three words you'd like to hear more than "pancake delivery system"? Apart from, y'know, "I love you".
"For those who prefer to eat on their couch, IHOP has partnered with DoorDash to exclusively offer delivery of 7” Pancizzas in select restaurants in the Chicago, Dallas, New York City, and Los Angeles areas from February 8-10 for $0 delivery fee for first-time DoorDash users with the code PANCIZZA."
These delicious Pancizzas will come in one of three flavours; Cupcake (as seen in the video above), Bacon and Cheddar, as well as the tried and tested staple - the Original Buttermilk. Each of those come with a host of syrups, including blueberry, strawberry, butter pecan and old-fashioned (so, maple syrup).
If you happen to be in New York's iconic Bleecker Street Pizza restaurant between 11am and 11pm on the actual National Pizza Day, you can score yourself a free slice of Pancizza. For the rest of you, you're going to have to settle for paying for your pizza pancake, and I don't know about you, but it seems totally worth the price.