Last year the International House Of Pancakes sparked outrage by announcing they were changing their name to the International House of Burgers. In advertisements, the 'p' in their iconic logo flipped upside down, transforming IHOP into IHOb. The internet couldn't believe it. What's next, Burger King becoming Broccoli King? It's not right! It's just not right!
However, IHOP never seriously considered transitioning to IHOb. It was all part of a trolly marketing campaign to promote their new burgers. When people vented about the apparent change on social media, they turned the advertising campaign into a viral news story. A month later, the franchise announced a reversion to IHOP, setting a troubled planet at peace.
If you love IHOP's pancakes and burgers, their latest creation is a dream come true. This week the restaurant announced "The Big IHOP Pancake (Burger): a world-famous buttermilk pancake griddled with Cheddar cheese and layered between two premium Steakburger patties, then topped with American cheese, custom-cured hickory-smoked bacon and house-made IHOP sauce." (You gained 80 calories just by reading that description!)
On Twitter, some IHOP fans expressed excitement, referring to the pancake burger as "fantastic" and "savory goodness." Others mocked the calorie bomb, considering it a sign that human beings have gone too far. "I don't want to live on this planet anymore," remarked @jackpandol, while @qorka commented, "absolutely disgusting. Would rather gnaw on a t-shirt."
The restaurant announced two other burgers under the cheeky guise of "pancakes:" The Garlic Butter Pancake, "topped with savory house-made Gilroy garlic butter, custom-cured hickory-smoked bacon, White Cheddar cheese, fresh lettuce, tomato, onion and mayo.; plus the Loaded Philly Pancake, a steak burger "Piled high with sautéed onions and peppers and smothered with melted White Cheddar cheese and Cheddar cheese sauce."
All three burgers are available for a limited amount of time. Admit it, you're curious, aren't you?