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Relationships2 min(s) read
Published 10:59 15 Jul 2026 GMT
Google plays host to billions of queries everyday, but there is one sex trend that has been dominating Gen Z’s use of the search engine, and it makes for slightly disturbing viewing.
The act of “Gooning” may sound like the verb for an Arsenal fan watching their team, but it actually refers to a particular sex act.
The term was one of 2025’s most-searched words, and its popularity has continued into this year.
Our Google search histories frequently offer a picture of our streams of consciousness, with some of the contents not fit for public consumption, with some queries in particular being embarrassingly intimate.
“Gooning” is the terminology used to describe masturbating until you’re about to reach climax before stopping in order to prolong the feeling, consequently attaining a more powerful and intense orgasm — a technique that people may know more broadly as “edging” when masturbating.
This Gen Z-loved concept, while offering a spike in arousal, is believed to be detrimental to your health, with experts advising that it is avoided.
Dr Paula Hall, a health and sex expert, discussed the potential implications of such a sex trend with the Daily Mail, citing both erectile dysfunction and unsatisfactory sex as potential outcomes.
Dr Hall warned: “If we keep repeating any behavior it gets more habituated. Your brain is undoubtedly becoming more habituated to that behavior and the more it’s repeated, the more likely you are to struggle to stop and enjoy other activities.
"We know that people with compulsive sexual behaviors tend to struggle with erectile dysfunction," Dr Hall added.
Dr Richard Viney, another sexual health expert, discussed that gooning can actually lead to 'desensitizing the individual to real sexual encounters', providing another warning for erectile dysfunction.
Dr Viney added that gooning is a “vicious cycle”, and can often lead to “performance anxiety, making the sexual issues more embedded.”
relationships4 min(s) read
Published 11:08 01 May 2026 GMT
A man who masturbated every single day for a week has revealed the concerning discovery he found after the experiment.
Masturbation - which Gen Z have named 'gooning' - is something most people do but few talk openly about.
The frequency is something that varies from person to person, and there's no right or wrong amount, as long as it's not so often it's becoming problematic or interfering in your day to day life.
Content creator Chris Ivan - known as @CITV - decided to do an experiment to try and make himself 'addicted to gooning' over a seven-day period to make people aware of the "real dangers" of excessive masturbation.
He shared on YouTube: "I tried 'gooning' for 7 days. Not as a joke, not as a flex, but to honestly explore how easy it is to slip into addiction and how quickly something 'harmless' can start controlling your thoughts, mood, and habits.
"This video isn’t here to glorify gooning. It’s here to show the real dangers, the mental pull, the excuses your brain makes, and what it actually took for me to stop."
Gooning is when a person masturbates until they almost reach climax and then abruptly stopping to enjoy the feel-good rush known as the 'goon state'.
Chris admitted he was well aware of how easily masturbation can become an addiction, having suffered from it when he was younger.
He revealed that as a teenager, he used to watch porn "every day, multiple times a day" but has since not consumed adult content for "a long time", making him now "insanely sensitive to it".
He explained: "It is meant to get you hooked like a drug. But I think I can say this without a shadow of a doubt - there is not a single positive outcome that can come from watching porn or gooning consistently."
On the first day, Chris revealed that he "felt like [his] life force had been sucked out of [him]" after his first gooning session, and found himself feeling tired, sleepy, and cranky.
He admitted: "The idea of exposing myself to that content again seems very enticing, because overall I don't feel as good as I did before I exposed myself to that content."
On day two, Chris woke up to find his brain wasn't feeling as sharp as usual, and he was already having second thoughts about following through with the rest of the experiment.
He explained: "There's a temptation to view the content and then in the back of your head, you know, it's like, 'Hey, I probably shouldn't'. But you still do. I just feel so guilty. I hate this for myself because I know it's just not healthy."
Chris admitted he was "already disappointed in how big of an effect this had" so early on into the challenge.
On day three, Chris admitted he was "genuinely struggling" with the "guilt" of watching porn, and found that day-to-day tasks suddenly felt like a "chore" for the rest of the week as his mind was consumed with thoughts of pornography and self-pleasure.
When he did give in to the urge to masturbate, Chris said it "made him feel normal rather than great" and quickly found it "isn't even exciting anymore".
Reflecting on the week once it was over, Chris revealed he found himself feeling increasingly "frustrated" with minor inconveniences, and that he "wasn't in the mood to do anything".
A month on from the experiment, Chris admitted he was stunned how "vastly different the quality of [his] life is" compared to when he was watching pornography and gooning daily.
The moral of Chris's experiment is that while masturbation is healthy in moderation, once things start to affect your daily life and mood, it might be time to reassess your self-love habits.
relationships3 min(s) read
Published 13:46 02 Jan 2025 GMT
A sex expert has explained how a new trend has seen a sudden surge in interest... and it's definitely pretty unexpected.
Sex is something that a lot of people are private about, and that's completely understandable.
However, for others, there are certain trends that might be of interest and that might seem quite bizarre to others.
But hey, whatever you do in your own time is entirely up to you.
A sex and relationship expert recently delved into five years of Google search data, analyzing 160 million queries to uncover how sexual preferences and interests are evolving.
While some trends are waning, others are gaining traction.
For instance, searches for "dogging" (engaging in sex in public places) and "cottaging" (having sex in public bathrooms) have plummeted, with the latter experiencing a staggering 70% decline.
But as these once-popular activities fade, newer and more niche fetishes are on the rise.
One such fetish is vore, short for vorarephilia, which has seen a 26% increase in searches.
This term might be unfamiliar to many, but according to the National Library of Medicine, vore is "an infrequently presenting paraphilia, characterized by the erotic desire to consume or be consumed by another person or creature."
While cannibalism is illegal in most parts of the world, vore remains a fantasy rather than a real-world practice.
Rachel Thompson’s findings shed light on this burgeoning interest, and others in the field have weighed in on its implications.
Hope Flynn, head of content at the sexual wellness brand IPlaySafe, explained to Mail Online: "It's important to know that vore is only fantasy and doesn’t involve real harm or eating. There’s a distinction between those who like to consume (predators) and those who like to be consumed (prey)."
Flynn elaborated further, saying: "People with vore fantasies might express themselves through stories, artworks, role-playing, or online discussions and forums like Reddit."
Flynn speculated that the increased interest in vore could be partly attributed to the influence of shows like Dahmer – Monster: The Jeffrey Dahmer Story and House of Hammer.
"They both condone literal cannibalistic love or elements of it," she said, referring to the darker, more taboo aspects of these productions.
Vore isn’t the only unconventional fetish capturing people’s imagination.
Adult entertainment platform P*rnhub revealed that fictional characters are another major area of interest.
DC Comics’ Harley Quinn, portrayed on screen by Margot Robbie and Lady Gaga, claimed the top spot on the list, surpassing fan-favorite franchises like Star Wars and Game of Thrones, which secured the second and third positions, respectively.
Other notable entries included the blue-skinned characters from the Avatar films at number four, followed by Harry Potter, Wonder Woman, and Disney’s The Incredibles.
Perhaps more surprising were appearances from children's franchises like Shrek, Power Rangers, and Spider-Man, all making it into the top 30 most searched movies and characters on the platform.
uncategorised3 min(s) read
Published 16:55 02 Oct 2017 GMT
relationships3 min(s) read
Published 16:03 09 Dec 2025 GMT
It's that time of the year again when companies compile lists of all of our habits, and we have to have a long, hard look at ourselves.
No, I'm not talking about Spotify wrapped - I am, of course, talking about P*rnhub insights... because who doesn't want that information?
Well... Probably quite a few people, but if you've clicked onto this article, then you're definitely interested, so let's take a look at what people in the USA have been enjoying in their spare time.
P*rnhub has released a mountain of data for users across the world, but what do people in the USA gravitate towards?
Well, the top search across the country for 2025 is "Latina", which takes the crown after sitting in second last year.
This is followed up by "Milf", and "Asian", which have also risen by one place this year, and coming in at number four is "Hentai", which came out on top in last year's insights.
Rounding off the top five is "Lesbian", which has also moved up one spot since last year.
We could go through and dissect every search term, but I don't think anybody needs that, and I'll leave a graph at the bottom so you can peruse the terms at your leisure.
One notable addition to the top 30 searched terms across the USA is "Pegging", which has gained a whopping 14 places since last year!
Let's get a bit more detailed - but before you start sweating, nobody has access to your personal searches.
Each state seems to have its own... enjoyments? So let's break down some of the most notable ones.
If you're questioning how "Pegging" gained 14 places since last year, then your answer is Washington (state), which searched the term more than any other.
Oregon searched "Horny Grandma" more than any other state... I won't kink shame, but I also won't stop anyone from doing some self-reflection.
People in Maine, I don't know why you're laughing, because you searched "Granny Sex" more than anyone else.
New Mexico is a lot more wholesome by searching "Real Wife" more than the other states, while Missouri simply searched the word "Boner".
Nevada kept things close to home by searching "Las Vegas".
I could go on and on, but I think it's reasonable to end it by noting that Illinois searched for "Hairy Armpits" more than the other states.
There is so much data released by the adult site that we could honestly be here for hours.
But it would be wrong of me to write this article without giving the USA a round of applause for once again taking the top spot for most traffic to the site... and by some margin.
Having said that, the USA only came in fifth for average time spent on the site, with 10 minutes and 14 seconds. Japan nabbed first place with 11 minutes and two seconds.
Alaska was the state that spent the most average time on P*rnhub, with 11 minutes and 48 seconds, while Louisiana really let the team down by spending an average of eight minutes and 52 seconds on the site.
And if you are wondering, the time of day when users are most active is between 10:00PM and midnight, with the peak at around 11:00PM.
If you want to have a look at the data in full, you can do so HERE. But be warned - it is an adult site!
health3 min(s) read
Published 10:12 07 Aug 2018 GMT
If there's one thing we should have learned by now, it's that internet trends are not to be taken seriously.
In the past six months alone, we've seen people chowing down on Tide Pods and snorting condoms for the sake of joining in with the latest online fad - and you're probably aware of some of the dangerous consequences that arose as a result.
And now, as if these trends couldn't get any stupider, people are attempting to achieve a "peegasm".
"What the heck is a peegasm?" I hear you cry. Well, according to one Reddit thread on the topic, a peegasm is the (literally) orgasmic feeling of relief you feel when peeing after holding it in for so long.
As one guy described in the comments:
"My girlfriend recently told me if she’s had to hold her pee in for a while, when she actually goes to pee, she often has orgasms that she feels all the way up her spine to her head. If she does 'reverse kegels' while peeing, they’re even more likely to happen."
And this isn't something that's specific to this one woman, either.
Dr. Charlotte Elder, a gynecologist, explained to the New York Post that there are certainly some links between having the urge to pee and experiencing sexual pleasure. "A full bladder while you’re asleep will stimulate your pelvic floor nerves a bit which makes you more likely to have a sexy dream which can trigger an orgasm while you’re asleep," she explained.
But before you go chugging five glasses of water and waiting for the magic to happen, you might want to learn about the severe health risks that come with this trend.
"Bladders need to be treated with respect. It’s important to go when you need to go, not when you’re busting," Dr. Elder explained.
If you delay going to the toilet too often - either because you're trying to achieve a peegasm, or for a more common reason such as not being near a bathroom while out and about - you can actually stretch your bladder. This may not sound too serious, but some damage to the bladder can actually take years to recover from. In more extreme cases, in fact, the effects may be permanent.
As well as that, holding your urine for too long could result in a UTI, as it allows for harmful bacteria to grow and spread in the urinary tract. (Side note - if you want to avoid getting a UTI, you should always pee after sex.)
However, Dr. Elder also explained that, "If you pee when you don’t need to go, you can reduce your bladder’s capacity to hold urine," and that obviously isn't particularly desirable, either.
So, the takeaway from this is pretty clear: don't hold your urine for too long, but also don't use the bathroom when you don't need to. Basically, when nature calls, answer it as soon as you can. Otherwise you might encounter some serious problems in the long term.