Summer is almost here, and retailers are taking advantage of consumer excitement by launching some pretty sweet new products. Recently B&M rolled out <a href="http://vt.co/animals/stories/brilliant-pet-cooling-mats-are-on-sale-at-bm-and-theyre-an-absolute-bargain/">pet-cooling mats</a>, Pottery Barn rolled out <a href="http://vt.co/lifestyle/travel/bean-bag-pool-floats-are-here-for-your-most-relaxing-summer-ever/">bean-bag pool floats</a> and Shinesty rolled out <a href="http://vt.co/lifestyle/denim-speedos-are-here-just-in-time-for-your-summer-vacation/">denim speedos</a>. But the best part about summer? The warm weather means it's totally okay to day-drink and it doesn't mean you have a crippling addiction to alcohol that will slowly destroy your personal and professional lives. With outdoor music festivals, beach parties and picnics on the horizon, it always helps to have an extra bag, and Target has you covered. The bargain retailer that we pretend is so much more classy than Wal-Mart has rolled out insulated fanny packs that double as portable coolers. The hands-free accessory's interior measures five-inches by 13.5-inches, which just happens to be the perfect size for a bottle of wine, or snacks or canned drinks, but let's face it, it's going to hold some wine. Check out Sansa Stark herself down a glass of wine whilst on a jumbotron: [[jwplayerwidget||https://content.jwplatform.com/videos/Ocli163e-dkXnENEs.mp4||Ocli163e]] The mommy medicine packs come in a grapefruit-inspired design or iridescent fishscale, or I suppose you could call it iridescent mermaid, if you prefer to believe the fanny pack was made from the fin of a dead mermaid. The <a href="https://www.target.com/p/fanny-pack-cooler-grapefruit-sun-squad-153/-/A-54211175" target="_blank" rel="noopener noreferrer">grapefruit fanny pack</a>, and <a href="https://www.target.com/p/fanny-pack-cooler-iridescent-sun-squad-153/-/A-54211176?ref=tgt_adv_XS000000&AFID=google_pla_df&fndsrc=tgtao&CPNG=PLA_Patio%2BGarden%2BShopping_Brand&adgroup=SC_Patio%2BGarden&LID=700000001170770pgs&network=g&device=c&location=9067609&ds_rl=1246978&ds_rl=1247068&ds_rl=1246978&gclid=EAIaIQobChMI7ubIxuyi4gIVClINCh36twJpEAQYAiABEgJJbfD_BwE&gclsrc=aw.ds" target="_blank" rel="noopener noreferrer">fishscale/dead mermaid fanny pack</a> are available for $6 online or in Target stores. In addition, Target is selling a $20 <a href="https://www.target.com/p/backpack-cooler-pineapple-sun-squad-153/-/A-54174353" target="_blank" rel="noopener noreferrer">pineapple backpack</a> cooler. The bag can hold 20 cans of beer, or snacks and you accessories, but let's face it, it's going to hold 20 cans of beer. And no one will suspect it, with that adorable pineapple design! I can't wait until Target launches a watermelon backpack that can hold a beer keg.

Target is selling a $6 fanny pack with built-in wine cooler

Top Stories

Lifestyle

Passenger divides opinion after insisting on eating meat next to vegetarian during flight

Lifestyle

Over $95,000 raised for man who was thrown 'a BBQ' after working same job for 42 years

Lifestyle

Seemingly simple optical illusion causes confusion as people have different answers

Lifestyle

Mom is charging family members $190 each for Christmas dinner and one glass of champagne

Lifestyle

Dad left irate after mother-in-law gave whiskey to his 6-month-old teething baby

Lifestyle

Woman shares her 'cosmetic nightmare' after winning free lip fillers