From the last episode of Mad Men (sorry, spoilers) where Don Draper came up with the definitive and iconic "I'd like to buy the world a Coke" campaign, all the way to the success of the "Share A Coke" campaign today, as long as I can remember, Coca-Cola have consistently knocked it out of the park with their advertising.

It's no surprise that over several decades Coke is synonymous with the idea of awesome advertising. So much so, when you think about drinks brands screwing the pooch when it comes to ably selling their product, you think of Pepsi. Sorry, Kendall Jenner.

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But, even though they're the definitive drinks company, that's not to say that Coke don't have their advertising snafus once in a while. Their New Coke campaign introduced in the late 80s lost the company at least $30 million dollars, and subjected them to over 400,000 angry phone calls from disgruntled customers. Yikes.

Their latest advertising screwup won't be as costly as that, but it is a great deal more hilarious.

More and more in the modern world, we're embracing the idea of a global community, and as a result, companies like to be culturally inclusive in their advertising. When it works, it works - but when it goes a little awry, you end up with hilarious translations like this. Twitter didn't let up, and once you figure out what's going on, you won't either.

So, here's the situation: Coca-Cola, in an attempt to appeal to consumers out in New Zealand, tried to send a lovely message in Māori in their latest campaign, but they probably should have done a bit more research on their translation before going ahead and writing "Kia Ora, Mate" on their vending machines. "

Now, I think that Coca-Cola were trying to say "Hello, Mate", but by being cute and trying to mix English and Māori, they could not have have translated this more poorly. "Kira Ora, Mate". As many people who speak Māori were quick to point out on Twitter, that actually translates to: "Hello Death". That's... that's not good.

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"When the languages don't mix well," said Waikato Reo on Twitter in the understatement of the year, and the rest of Twitter was quick to pile on. Was this a kind of attempt at self-awareness from Coca-Cola, with their sugar-loaded, high-fructose corn syrup and its questionable health benefits being sold to millions around the world?

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I mean, probably not.

But that doesn't stop people from talking smack about it on Twitter, and it won't stop me from writing about it. Come, friends, let's take a look at these high-quality jokes from the wonderful world wide web at the expense of this ill-advised advertisement from Coca-Cola:

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Oh dear, Coca-Cola. In the cut-throat, confusing world of advertising, everyone's trying something new, but that doesn't guarantee success. Far from it. And if you try to bridge cultural gaps by applying a bit of good-old translation, it might be a good idea to talk to a couple of the locals first. As Coca Cola have probably learned.

Kendall Jenner has been met with backlash after releasing an ad campaign for her new line of tequila.

This week, the 25-year-old supermodel and social media star took to her social media accounts to promote the launch of her new tequila brand, 818.

The ad campaign saw Jenner blissfully riding horseback as she visits a distillery in Jalisco, Mexico.

Sharing several shots from the promo shoot with her 165 million followers, Jenner wrote: "[What] an incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!

"@drink818 has launched in California... we will be rolling out to the rest of the US all summer long, keep a look out!!!"

Comments have since been disabled on the post as the model was met with a torrent of criticism from social media users.

This didn't stop people from taking to Twitter to slam the campaign - and Jenner's overall decision to launch a brand of tequila - with many accusing the star of "cultural appropriation".

"Kendall Jenner deactivating the comments to not let people talk about the cultural appropriation," one Twitter users wrote alongside a screenshot of Jenner's Instagram post.

Another harsh critic tweeted: "Kendall Jenner coming out with her 'own' tequila is ultimate modern day colonizer vibes."

A third wrote: "Not Kendall Jenner making a tequila brand, girl go make an egg nog company or whatever the white people created".

Another furious Twitter user wrote: "I'm Mexican, living in Mexico and tbh when I saw Kendall's add my blood started to boil.

"This is obviously cultural appropiation and it's not how mexican people should be portrayed because is a stereotipe. This just makes me sad but not surprised [sic]."

Explaining the reasoning behind the backlash in further detail, a Twitter user with the handle @talkfastloueh detailed in a lengthy thread how tequila is a "traditional Mexican drink made from Agave, an endemic plant in Mexico" and that it was important "because no other country can produce Tequila."

They continued: "It's an important beverage that we use when we are happy, sad, celebrating, mourning, etc. and it's important for the country's economy."

"Many families, especially in Jalisco, Mexico, produce tequila for Mexican brands or even they have their own small businesses of tequila. Kendall Jenner coming to Jalisco and starting her tequila is making that many families lose their job to big names like her."

The thread added: "Now, moving to her advertisement, it is a huge misconception of the Mexican culture. No miss Kendall, we do not ride in horses all the time, no we do not wear our hair in braids all the time, no workers do not get to drink the tequila (also that's not the way you drink it)

"Workers do not work with that kind of clothes and finally, your advertisement is so whitewashed/California vibes. Jalisco is not California, so don't try to make it that way."

Finally, the social media user pleaded with US residents to not purchase Jenner's tequila, saying: "Me as a Mexican, I'm begging yall that live in the US to DO not consume Kendall Jenner's tequila because what she's doing is called Cultural Appropriation making it hers."

"Listen to us Mexicans when we tell you that this is wrong. Is our culture and we don't want a white woman profiting from our culture."

Featured image credit: Sipa US / Alamy