Apple's highly anticipated event on September 9, 2025, unveiled a fresh batch of iPhones, but people aren't sure about the price.
iPhone 17
First up is the standard iPhone 17, which boasts several impressive upgrades while maintaining a familiar design.
One of the standout features of this model is its 6.3-inch display, which is slightly larger than the previous generation, now enhanced with a 120Hz ProMotion panel.
This upgrade offers smoother scrolling, improved gaming, and a better overall viewing experience.
Under the hood, the iPhone 17 is powered by Apple’s new A19 chip, ensuring faster performance and greater energy efficiency.
Additionally, the new iPhone comes in a range of stylish colors, including lavender, mist blue, black, white, and sage.
The camera system has also been upgraded, with easy switching between portrait and landscape shots and a more stable selfie camera for video capture.
Starting at £799, the iPhone 17 offers substantial value with its improved display, performance, and new camera system.
iPhone Air
Touted as Apple's thinnest iPhone ever, the iPhone Air measures just 5.6mm in thickness - an impressive feat considering the device’s features.
Made from durable titanium, this model is not only light but also incredibly resilient, with Apple claiming it to be the most durable iPhone design yet.
The iPhone Air comes with a 6.5-inch ProMotion display, a 48MP Fusion main camera with a 2x telephoto zoom, and 12GB of RAM.
Its advanced camera system includes next-generation portraits, and Apple promises "all-day battery life" despite its slim build. Apple also introduced a new adaptive power mode in iOS 26, which learns your usage patterns to maximize efficiency.
On the design front, the iPhone Air comes in space black, cloud white, light gold, and sky blue, offering a range of attractive color options.
One standout feature of this model is its shift to eSIM-only, eliminating the traditional SIM card slot entirely.
Apple's goal with the iPhone Air is to create a device that feels like "a piece of the future, powerful, yet so thin and light it seems to disappear in your hands," said one Apple presenter during the event.
However, the iPhone Air's premium design comes with a higher price tag.
Priced at £999, it's £200 more expensive than the standard iPhone 17, which has left some potential buyers questioning whether the extra cost is justified.
While some see the iPhone Air as a premium, affordable option, others have voiced concerns about the price.
One X user remarked: "Wtf is Air more expensive than the 17?!" while another added: "I thought Air was cheaper than 17."
Despite the debate over pricing, some fans are enthusiastic about the new model.
"Vintage Apple vibes!" said one person, while another commented: "I love its design."
Pricing and Availability
Here’s how the new iPhone lineup breaks down in terms of price:
iPhone 17: £799
iPhone Air: £999
iPhone 17 Pro: £1,099
iPhone 17 Pro Max: £1,199
Pre-orders for the new iPhones begin on September 12, with the official release scheduled for September 19.