If there's one person who embodies online culture more than any other, it's Chrissy Teigen. As well as being an accomplished model, a kickass cook, and possibly the coolest parent in the world, the sharp-tongued celeb is also a huge presence on Twitter - and she doesn't miss a beat when it comes to viral trends.
So, when people started lobbing cheese slices at infants, Teigen was hot on the case.
If you're unfamiliar with the bizarre "prank", here's a quick summary: you take a slice of cheese, walk up to a baby, and gently chuck it on their face. Here's a visual demonstration:
And another:
Aaaaand another:
While a lot of people have found this incredibly funny, others are not so convinced - and Teigen is one of them. Like many others, the mother-of-two thought that the trend was a little cruel, and told her followers: "I love a prank as much as anybody but I cannot get myself to throw cheese at my adorable, unsuspecting baby who has all the hope and trust in the world in me."
And many people agreed with her.
"Yeah I don’t understand why someone can’t come up with a 'pay for someone’s meal challenge' instead of a 'let’s throw a kraft single at my baby and laugh because it stuck to their face challenge,'" wrote @tonyposnanski.
"Makes no sense to prank someone who can’t appreciate the humor," agreed @ShaleneRose. "It’s pretty much just bullying at that point. I hate it when parents trick their kids for a laugh."
"As a child therapist, watching it angered me. It’s messing with a completely emotionally dependent baby and you can see it in their reaction. Nothing funny about it. Prank an adult," said @c_bellissimo.
However, others pointed out that - a lot of the time - the kids really didn't seem to mind having a cheese slice land on their faces. In fact, some even seemed to quite enjoy it.
And some fans found a happy middle ground instead: chuck the cheese at a dog instead.
Teigen is almost certainly correct, though: it isn't entirely fair to throw a slice at a baby who doesn't understand what's happening. But, Twitter being Twitter, we know the trend will probably continue for quite some time.