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Published 11:18 18 Jul 2026 GMT
Gwyneth Paltrow has set social media buzzing after posting a steamy new promotional video for her lifestyle brand, Goop, in which she slowly drops her towel while teasing an upcoming beauty launch.
The Hollywood actress shared the clip on Instagram, showing herself standing in the middle of a field wrapped in nothing but a towel while holding her phone. As she spins around, she opens the towel and it slowly slips to the ground before the video cuts away at the last possible moment, leaving the final reveal unseen.
The post was captioned: “Want to shower with us? the next addition to your daily ritual is dropping soon, from goop beauty.” Fans quickly filled the comments with praise, with one writing: “OK GWYNETH! GET IT!” Another added: “Still got it, girl!” while a third commented: “I wish I looked that good when I’m that age”.
The eye-catching campaign comes after Paltrow made her return to acting last year in the sports comedy-drama Marty Supreme, starring alongside Timothee Chalamet. The A24 film featured several intimate scenes between the pair and marked her first major screen role in years.
While promoting the movie, Paltrow was asked how she would spend her final month if she knew she only had weeks left to live.
“I’d have a lot of sex. A lot,” she told The Sun.
She also reflected on filming with Chalamet, saying: “I did enjoy it. It was really, really fun … I mean, there’s a lot of making out and a lot of, you know, there’s a few sex scenes and that kind of thing,” she said at the time.
A few weeks later, Paltrow spoke with Seth Meyers about how becoming an empty nester has changed the way she thinks about life. She said she often reflects on making the most of her time now that her children with former husband Chris Martin have grown up and left home.
Speaking about her husband, Brad Falchuk, and his Netflix series Famous Last Words, she said: “He is interviewing these amazing people and they know it will be their last ever interview and it doesn’t air until they die.
“I’m obsessed with this show and every time he comes home from doing it, he says everybody says the same thing … more time with the people they loved, more time with their kids.
“Not one of them has said, you know, ‘I wish I had published that book’, or ‘I wish I had won that award’. No, no, it’s all about, ‘I wish I had slowed down. I wish I had just savoured time with the people I love. I wish I hadn’t gone on that trip that made me miss my kid’s play’, stuff like that.”
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Published 16:10 06 Apr 2021 GMT
Gwyneth Paltrow's daughter has shown she has absolutely no qualms about ripping into her famous mom's Goop products.
Over the weekend, the Shallow Hal actor, 48, made her debut appearance on her controversial wellness brand's official TikTok account.
In a video, Paltrow's 16-year-old daughter Apple Martin narrates her mom's "morning routine" which involves an array of Goop supplements and products - not to mention her infamous "vagina eggs" and vagina-scented candles!
"When you get roasted by your Gen Z daughter," the video's caption reads.
Check out the hysterical video here:The teenager began the tongue-in-cheek narration by sharing that mother "drinks her Goop Glow Superpowder and she eats nothing except for dates and almond butter, so she will have that".
Apple said the Goop Glow was "part of her cleanse" and joked that Paltrow had been on this so-called cleanse since "the day I was born, apparently".
Very early in the morning, Paltrow - according to Apple - spends her time "pranc[ing] around the bathroom putting on her millions of Goop Glow products for her glowing skin", before sitting down at her laptop.
The teen then said in jest that her mom gets to work "making some more vagina eggs, and candles… also vagina candles, and vagina perfumes and just everything vagina."
Needless to say, the video has since managed to rack up an impressive 1.4 million views at the time of writing. The funny mother-daughter collab coincides with the launch of Goop's latest product, Goopglow Glow Lotion, which was released on Monday.
Paltrow marked the release of the new item by sharing a sweet pic with her daughter, captioned: "Exciting new product launch today featuring one of the absolute loves of my life."
Despite the roasting her mom received, Apple seems to be an actual fan of her mom's Goop products. In fact, on the same day, she shared her own morning skincare routine, in which she used the new GoopGlow Glow Lotion.
"I’m obsessed," she said. "It really gives your skin this amazing glow. Since I have very dry skin, the Glow Lotion is so nice — it keeps me hydrated but not oily. It’s super lightweight."
Published 10:29 23 Dec 2019 GMT
Can you believe it's been over ten years since actress Gwyneth Paltrow launched Goop?
The company originally started as a 'lifestyle brand' in September 2008, followers would receive weekly e-mail newsletters providing new-age health advice - such as "police your thoughts" and "eliminate white foods".
Now, the company boasts e-commerce, collaborations with fashion brands, pop-up shops, "wellness summits", a print magazine, a podcast, and a docuseries for Netflix. Not bad for what started as a weekly newsletter.
Paltrow recently gave herself a very NSFW gift in her recently Goop commercial:
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And despite the criticism Paltrow and her company has faced over the years, there's no denying that the star looks incredible at 47-years-old.
The Iron Man and Avengers star recently shared a steamy snap of her relaxing in her Clearlight home sauna, wearing only bikini bottoms - which caused temperatures to spike on social media.
Paltrow captioned the post to her 6.4 million followers: "Getting my pre-Christmas schvitz on in a miraculous", followed by "I love this thing."
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And as you can imagine, the stunning picture was flooded with compliments for the lifestyle guru.
Instagram user janakalogeropoulos commented: "How are you ageing backwards?"
And one commenter with the handle davidnettosays compared Paltrow's looks to that of a teenager, saying: "You look 17".
Meanwhile, Elle Macpherson, Kate Hudson, and Busy Philipps all appeared in the comments section to comment on how they were enjoying a "pre-Christmas schvitz" of their own, with Goldie Hawn calling Clearlight saunas the "best thing ever".
Paltrow recently found out she can't actually remember which Marvel movies she's appeared in:
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Per USA Today, Paltrow recently spoke out about getting older on the official Goop podcast with editors Jean Godfrey-June and Megan O’Neill. Paltrow revealed she found herself a little shocked when she looked at a selfie:
"I was like, 'Wow, those crow's feet!' It's just, sometimes you're just like, 'Is that me?' What can you do for that? 'Cause Botox looks crazy. [...]
“Luckily, what’s happening at the same time in parallel, as I said, is you just start to like yourself. I think you get to a point where it’s almost like your pulchritude is waning, in a way, and your inner beauty is really coming out, and so it’s this funny shift that’s happening.
"It’s like, you feel so good, you know who you are, hopefully, you value the relationships in your life and your work and your contribution to the world, and when you're in your 40s, like, that's the idea, but then you’re like, ‘Wow, I have crow’s feet.'"
Published 17:03 09 Dec 2019 GMT
We all know that Christmas is a time for self-care. Oh sure, there's plenty of gift-giving and making merry and food to go around, but the holidays are also for just that: it's a chance for us all to have a break after working so hard throughout the year, and the best way to do that is by looking after yourself, and maybe getting yourself something special.
One celebrity who's clearly not ashamed herself a little bit over the yuletide season is Iron Man actress Gwyneth Paltrow. This week the Hollywood star took to Instagram to post a video of herself in a new commercial for the modern lifestyle brand Goop, and she appeared to buy herself a pretty explicit gift this Christmas.
Check out Gwyneth's shameless Goop ad in the video below:
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In the video, Gwyneth can be seen living her best life, by sipping champagne and buying expensive clothes. But as the camera pans over to the box tied up with an elegant bow, Gwyneth reveals that she's actually bought herself a brand-new sex toy.
In the ad, the narrator can be heard stating: "Do everything in slow motion. ...Someone's double fisting... and dammit she's earned it. Do something for others, but don't forget about number one - yes, that is a vibrator."
Recently, Gwyneth appeared to also forget that she appeared in the latest Spider-Man movie:
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On her official Instagram account, Gwyneth captioned the cheeky advert: "Don we now our gay apparel fa la la la, la la la, la la la! Bringing you g.tidings in g.label’s newest holiday drop. Link in my bio to shop. ?"
But Gwyneth has never been shy when it comes to issues like this, and we recently penned an article all about how she shared a topless photo revealing that she had a radiation-free ultrasound scan.
Published 12:58 11 Jan 2020 GMT
Gwyneth Paltrow has never been afraid to break the mold as far as Goop, her health and wellness brand, is concerned.
In fact, the Oscar-winning actress has now started selling a vagina-scented candle on the brand's online store.
According to the website, the item is supposed to have a "funny, gorgeous, sexy, and beautifully unexpected scent". It "started as a joke" between perfumer Douglas Little and Paltrow while the pair were working on a fragrance together.
Take a read of the product's description in full:
"This candle started as a joke between perfumer Douglas Little and GP—the two were working on a fragrance, and she blurted out, “Uhhh..this smells like a vagina”—but evolved into a funny, gorgeous, sexy, and beautifully unexpected scent. (That turned out to be perfect as a candle—we did a test run at an In goop Health, and it sold out within hours.) It’s a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed that puts us in mind of fantasy, seduction, and a sophisticated warmth."
Check out this commercial for Goop, starring none other than creator Gwyneth Paltrow:
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This certainly isn't the first time Paltrow has been candid about her private parts. Back in 2016, the 47-year-old opened up about her personal experience with "vaginal steaming".
“The first time I tried V-steaming, I was like, this is insane,” she told The Cut. “My friend Ben brought me and I was like, ‘You are out of your f—– mind. What is this?’ But then by the end of it I was like, ‘This is so great.’ Then I start to do research, and it’s been in Korean medicine for thousands of years and there are real healing properties.”
FYI, the "This Smells Like My Vagina" perfume, which was selling for £75, has already sold out.
Published 13:52 22 Jan 2026 GMT
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