A famous social media star known as @Waffler69 has passed away from a suspected heart attack at the age of 33.
The death of the TikTok influencer, whose real name was Taylor LeJeune, was announced by his brother Clayton through a video posted to the platform on January 12.
The sibling disclosed that the online star died "from a presumed heart attack," at around 10:00 PM on January 11 after he was rushed to a Louisiana hospital.
Speaking to TMZ about his devastating loss, Clayton revealed that the TikToker has been suffering from some discomfort for a while, and contacted his mum before calling the ambulance. He also added that Taylor's dad and grandfather both suffered from genetic heart problems.
The social media star started making videos in the mid-2000s under the name Waffler69 on YouTube. He later took his market to other apps such as Instagram, but it didn’t really blow up until he launched a TikTok page.
He had a whopping 1.8 million followers on the platform at the time of his death announcement and was known for eating strange foods such as canned cheeseburgers and a range of expired foods.
Every time a fast food company ran a humorous promotion - such as McDonald's with the Land, Air, and Sea combo - Taylor was always ready to make video content with it.
His most popular video on the platform is him eating a promotional cereal for the 1989 Batman film directed by Tim Burton - with the stomach-turning clip racking up 5.5 million views.
His last upload came on January 11 - the day of his death - when he videoed himself eating a huge piece of Fruit Loops cereal dipped in milk. Under the video, many of his followers began to share their tributes to the online star.
One user wrote: "I’m devastated. This was a good guy. A damn good guy. Rest up bro."
Another user said: "You were so full of love and fun. We will all miss you."
A third commented: "I’m so glad you shared your joyful energy with us. you will be missed by me and so many. Rest easy."
A fourth shared: "I’m so sad rn crying at work. RIP @wafffler69 your spirit and energy was unmatched and you will be severely missed."
Clayton had one more request for fans mourning his brother's death and said: "Please keep his legacy alive, watch his content that he does have out. He loved making people happy."
He has also set up a GoFundMe to help his mother and their family pay for funeral and medical expenses.
Our thoughts go out to Taylor's family, friends, and followers at this difficult time.