Hayley Hasselhoff is arguably best known for her surname. While the model may be trying to carve a career in her own right, with a name so recognisable, she'll forever be tagged with the moniker of 'David Hasselhoff's Daughter.'

That said, however, Hayley is beginning to carve her own lane away from her Baywatch and Knight Rider father. The 26-year-old has been modelling since she was 14 and, in 2010, she starred in the ABC Family series, "Huge." Her most recent work, though, has focused on becoming a key figure in the world of body positivity.

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Hayley has teamed up with the inclusive intimate apparel line Curvy Kate. The campaign, which is titled '#MyBodyVictory' is aimed at a) selling lingerie and b) getting people to talk about how much they love their bodies and what makes them special.

Speaking about her decision to get involved in the world of body positivity, Hayley previously said:  “I think it’s really important that we continue to campaign for body positivity and diversity in the industry.

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“We want to give women everywhere the confidence to be who they are. This is only achieved by showing a wide variety of models irrespective of size. By tearing up the ‘one size’ fits fashion rule book we hope to encourage any woman, whatever her size, to feel fabulous in their skin.”

Through joining the campaign with CurvyKate, Hasselhoff has teamed up with other inspiring women such as mother-of-two Chanel Ambrose, wheelchair user Clara Holmes, brain surgery survivor Grace Latter, plus-size blogger Lauren Tallulah and She Aspires UK creator, Jenny Okolo.

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The campaign has shared videos from the models, in which they discuss how they came to love their bodies. In Hayley's case, she discusses a few of her 'body victories.' For her, the big issue was that, as a teenager, she had to battle to come to terms with her large breasts.

"I was so big-chested at a very, very young age," Hayley said. "But now I'm like, the more dresses I can put out there in a classy, sophisticated way, I will do it."

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Hayley believes that the campaign will go on to give strength to women who are trying to overcome their body issues. "I think its so important for us to get together and celebrate our bodies in a way of saying that lingerie doesn't only have to be sexy, but it can also be empowering."

While she may have been given a leg-up in life due to who her father is and his fame, it's good to see Hayley using her position to spread a message of inclusivity and positivity. Sadly, despite the movements that have been made to shut down the archaic western beauty standards, they still exist and women still struggle with body image. The more people like Hayley Hasselhoff working to change this, the better off we will be.

You've heard of Gigi and Bella Hadid - but it's time to meet a new member of fashion's favourite family. A member who is here to give you some sound advice on how to appreciate that beautiful body of yours for what it is.

Joann van den Herik is Gigi and Bella's cousin. The daughter of Yolanda Hadid's businessman brother Leo van den Herik is also a plus-size model in her own right, who is here to champion body confidence.

In a recent interview with SLiNK magazine, the 20-year-old, who is a US size eight (UK size 12), shared her pearls of wisdom, telling readers that comparing themselves to others is always going to do more harm than good.

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"Whenever I'm really insecure about some part of my body, I just think: 'But does it really matter? Does it make me less of a human? Or just look at it another way and focus on the beautiful parts," she said.

Continuing to admit that she had socialised with the wrong people in the past, she advised: "Surround yourself with positive people. I was always surrounded by people who were negative about themselves, and that negative energy consumes you. You take that negative energy and start thinking that way about yourself as well. As soon as you feel that people take too much from you, leave them."

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Her interview in SLiNK, a fashion and lifestyle magazine aimed at plus-size women, is accompanied by a bevvy of fabulous pictures that flaunt the 20-year-old's curves.

Her wise words are nothing out of the ordinary though: Joann's fans regularly receive inspiring updates through her social media channels. On her Instagram account, which boasts an impressive 120,000 followers, the plus-size model is completely open with her fans about her struggle to accept her body the way it is.

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Posting a topless photo earlier this week, she wrote: "Step for step. Was actually going to crop my fatroll out of the picture, but last minute decided not to. I don’t want to limit myself to society’s ideal of beauty. You are beautiful WITHOUT limits ❤️ #LoveYourBody".

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In another post, Joann - who is thought to be close with both Gigi and Bella - wrote about how "all bodies deserve the same respect".
"You all know that I’m a body positivity advocate and that I love to spread the message that all bodies are beautiful, even if those bodies are not portrayed by the media," she wrote. "By doing this, I often get told 'Your body is so much prettier than those anorexic models' 'Curves are so much better than being flat'. And I just want to make something clear: that’s NOT a compliment. Lifting my body type up, by putting someone else’s down, is just wrong."

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She continued: "Some people may not understand it, but body positivity is for all body types. Not only for fat people or people with curves. My messages, my love, is meant for all people, every age, all genders, all bodies, all shapes, all skin colours. Trying to put other people down to compliment me is something that hurts my feelings and will never ever be something I will thank you for."

Yes, fat people aren’t portrayed in the media as much. Yes, fat people get shamed a lot. Yes, fat-shaming is a bigger problem. But to fight that, you shouldn’t hurt people and spread negativity. You should support each other and spread positive vibes. ❤️? Positive is the way to go!" [sic]

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Having become the new face of Debenham's plus-size line last year, the 20-year-old is certainly one to watch. Keep on spreading your message, Joann - let's get this body positivity show on the road!

The body positivity movement has really taken off in the past few years. Society's conception of what is considered "attractive" is oft unachievable, and certain individuals have made it their life's mission to showcase alternative ideals of beauty. But while many of the plus-sized models we see are female, Arcadio Del Valle weighs 29-stone and is committed to championing diversity in the fashion industry.

The plus-sized model always wanted to work in fashion, but feared his weight would quash his chances of success. But thanks to the body positivity movement - he is now working in his dream industry - albeit on his own terms. Del Valle has walked the runways at New York Fashion Week, and his unapologetic Instagram posts have amassed a legion of followers, inspired by how his candid snaps are helping to break down fashion norms.

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Arcadio Del Valle's topless photos are encouraging men of all walks of life to celebrate their bodies - big or small, tall or short. After a long struggle with confidence and body positivity, the 30-year-old has embraced his 5XL frame, and has been taking this year's Fashion Week by storm.

The model's career really took off in 2016, when plus-sized streetwear brand, Volare, booked him to walk at the Fashion Week festivities in New York. Since then, the Boston, Massachusetts native has walked in three major runway shows, including ASOS and MVP. And naturally, having these credentials have boosted his confidence tremendously.

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Speaking about his journey, Del Valle asserted "Growing up in a world where the media urges you to look a certain way, to be a certain weight and to fit into a mould, it becomes engraved in your head."

"I wasn’t happy with myself growing up and in my early twenties," the model continued, before sharing that he was inspired by fellow plus-sized model and activist, Tess Holliday. "When I saw people like plus-sized model Tess Holliday loving their bodies and embracing fashion, it inspired me to start doing the same. I began sharing photos of my outfits and my style on Instagram and I was inspired by the good feedback I was getting."

"My whole message is that even if you look a certain way or are a certain size, you can still love fashion and you can do anything you want. It’s been humbling to find this confidence in myself."

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Though Del Valle says that the majority of the people who comment on his posts have been positive and encouraging, he has faced abuse from online trolls. "They criticise my body shape and size and the fact that I wear makeup. They say I shouldn’t expose so much of my body because I’m big. They say I am promoting obesity and that being unhealthy is acceptable and that is not the case at all," he asserted.

"All I want to do is to promote self-love and acceptance as you are, regardless of your size, gender, or disability. My point is for you to take those flaws and use it to help others embrace it and work with it. In my ideal world high-end brands like Gucci to Louis Vuitton, and high street stores like Old Navy and Gap would make clothes for people my size and finally include us in fashion."

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"There is a market out there, if they just open their eyes. Bigger guys love fashion too. I just want everyone to be able to express themselves," he added

Well, Arcadio Del Valle is certainly doing his part for the body positivity movement. And good on him!

It is now arguably more common to see body-positive models on Instagram than the archetypal, stick thin models that we are used to seeing strut the catwalks at high profile fashion shows. Because of the rise of the social media platform, it would be safe to say that body-positivity is up there with the most rapidly-growing movements online and Tess Holliday is one of the models leading it. The Mississippi-born model has made headlines for regularly speaking up about issues concerning body acceptance, motherhood, and feminism. Whether it's her solidarity with the #MeToo campaign or her use of Instagram to battle fat-shaming, Holliday has been vocal on all issues that she deems as important. [[instagramwidget||https://www.instagram.com/p/BeEn942hU6Z/?taken-by=tessholliday]] At 5-foot 3 and a size 22, Holliday doesn't fit the stereotypical mold of a 'model', but with over 1.5 million followers and a host of different commercial deals, she isn't doing too badly for herself. She claims that she was denied entry into the world of modeling at the age of 15 "because of [her] height and my weight." But, not being one to lie down without a fight, Holliday says that the experience "just made [her] push harder." Speaking about her reasoning behind her message, Holliday said: "For so long advertising hasn’t been inclusive when it comes to plus sizes which is crazy to me. Hair and makeup are things used by everyone—it doesn’t make any sense." [[instagramwidget||https://www.instagram.com/p/BdQxsgDh1wA/?taken-by=tessholliday]] "It’s great to see size 14’s on the runway and it’s a big change, but the majority of women in the U.S. are a 16—where is the representation for them? For a long time I kind of said that it was not something I wanted to do. "I understand that I’m short, big, and tattooed, but after doing a couple of runway shows [last] year, my outlook changed—it was exhilarating." In 2013, Holliday created the hashtag #effyourbeautystandard online and it quickly went viral. The hashtag was created to encourage women of all sizes to reject the regressive beauty ideals in society and pushed the model into the spotlight. However, despite her relative fame and work with major fashion houses such as H&M, Holliday has stayed loyal to her message and took to Instagram to repost a photo that her husband took of her, along with a powerful message. [[instagramwidget||https://www.instagram.com/p/BeL9vVRBI0-/?taken-by=tessholliday]] The nude shot was captioned by her husband and read: "Women deserve respect, whether they are completely naked or covered head to toe. I’m too sick to march, so I worked on this photo we shot a few weeks ago to post today. No alterations to her body or bare face have been made." The message comes in the wake of the second annual Women's March, which brought hundreds of thousands of women to the streets in order to protest against sexual harassment and the discrimination of women in society. Holliday was one of the founders of the movement and has been pushing her message for a long time now and empowering women everywhere along the way.

The impossible beauty standards that are heralded in glossy magazines, and now by so-called Instagram "models" continue to infuriate society at large. Not only is it difficult not to feel the pressure to conform to these ideals, but they're also stringent - allowing very little room for alternative conceptions of what is physically desirable. However, plus-size model and activist Tess Holliday has made it her life's work to showcase women's bodies, in all of their different shapes and sizes. The 32-year-old shot to fame after an impassioned Instagram post on body positivity went viral, and she has since starred in several high-profile modelling campaigns, with the likes of Benefit Cosmetics and Vogue Italia. Her unfiltered honesty has gained her over 1.5 million followers on Instagram, and the empowering #effyourbeautystandards hashtag that she started back in 2015 continues to attract more fans everyday. But the mother-of-two recently revealed that she wasn't always so confident in her own skin in a touching social media post. [[instagramwidget||https://www.instagram.com/p/Berct73B9ng/?hl=en&taken-by=tessholliday]] Despite practically oozing confidence as a successful plus-sized model, in a recent Instagram post Tess Holliday detailed the trauma she felt when competing in her first and only beauty pageant at the age of 13 - revealing that she too has struggled with body image issues. On Wednesday, Tess posted a photo of her in her first beauty pageant, alongside a more recent shot. "Growing up in Mississippi, pageants were life and all of the ‘pretty’ girls did them, and my god how badly I wanted to feel beautiful and fit in," she wrote. When it was my turn of stage, they asked what my hobby was & I said 'collecting tweety bird' & the audience laughed. I held my tears back as I walked off stage. Unsurprisingly, I didn’t win that night, but man, did I end up winning in life..." [[instagramwidget||https://www.instagram.com/p/Be3tS0QhOz3/?hl=en&taken-by=tessholliday]] She continued, "I wish someone could have shown that sad, lonely 13 yr old kid the photo on the right of her future: shooting a fashion campaign in Paris, wearing a gown that not only fits me, but allows me to no longer hide. As I write this, I’m packing my bags for #NYFW, and I have moments where so still feel like that little girl, sad, & overwhelmed by how hard the world can be to those of us who have never quite fit in." [[instagramwidget||https://www.instagram.com/p/Bebc6gthI4P/?hl=en&taken-by=tessholliday]] Holliday ended the post with an overarching message of positivity directed at anyone who is struggling with body confidence, stating "If you are reading this, please know you aren’t alone. Please know it gets better, and the #glowup is real. Life is weird, but things always have a way of working out." In other news, the woman who started the "saggy boobs matter" campaign receives huge criticism.