Music3 min(s) read
Published 07:26 04 Aug 2026 GMT
Fans of Zac Brown Band got more than they paid for at his Fenway Park gig as the singer performed an ‘Oprah-style’ gift giveaway worth around $40m.
Not bad for the price of a concert ticket.
On August 2, Zac and the band played a record-breaking 15th straight sold-out show at the home of the Boston Red Sox, and everyone in the iconic baseball arena was set to reap the benefits.
During the show, Brown revealed that everyone in the audience would be getting a gift, and it’s a good one.
There was a pretty poetic tie-in, too.
Brown was just about to perform ‘Same Boat’ - a 2022 hit on which he collaborated with Jimmy Buffett - when he announed to all in attendance that they would be receiving the prize of a cruise for two about Margaritaville at Sea, a Buffett-themed boat holiday.
Speaking on stage, Brown said: “Tonight we’re going to do something that even Jimmy would say is crazy,
"I’m buying every single person here a cruise for two people on the boat.
"This is the biggest giveaway in history ladies and gentlemen, right here tonight at Fenway Park!”
He’s right too, according to his reps.
In total, that comes in at over $40m and - his reps later confirmed - makes it the biggest audience gift in entertainment history.
Fans now have 12 months to pick a sailing and get aboard.
Instead of 'you get a car, and you get a car', everyone gets a lovely holiday.
Well, there is - of course - a sponsorship.
Not that this is a bad thing, and those in attendance presumably don’t see it as one, but Margaritaville at Sea is the sponsor of Zac Brown Band’s current Love & Fear tour, which has been running since the start of last month and takes in 27 dates until November.
This run at Fenway has been a success, and they are continuing on the road again afterwards.
The band also completed a huge residency at The Sphere in Las Vegas in December 2025.
It’s big times for Zac and the gang.
Brown recently said he wants to use this tour as a way of paying tribute to their dedicated fans.
“I wanted to show our dedication to them and give them something unique,” he said.
As well as this giveaway, Zac is going to be giving away other cruises too - this time aboard the new Beachcomber vessel, which sets sail for the first time in January 2027.
He’s giving four cruises away at each show - it would cost a lot to be giving them away at the rate he has at this gig.
The new boat also has a live-music venue called, you’ve guesed it, Same Boat, which will be curated by Brown himself.
