The magic of the Harry Potter books is still so pervasive that even customizable teddy bears are falling under their spell.
It may now be more than 20 years since JK Rowling's Harry Potter and the Philosopher's Stone was released, yet fans remain just as in thrall to the wizarding world as they ever were.
And as September approaches once more, it marks a significant date in the calendar for Potter fans everywhere: the Hogwarts letter would arrive for prospective students and on September 1, students would hop on board the Hogwarts Express to return to the magical school.
One woman sold her first edition Harry Potter book for a huge sum of money at auction:Of course, we've all come to accept over the years that that Hogwarts letter is not coming. Being, as I am, in my late twenties, the chances of me being invited to a wizarding secondary school are vanishing at best, but September 1 remains a poignant date nonetheless.
And this year, it's been announced that Build-A-Bear will be releasing its very own Harry Potter collection - and the date happens to coincide with what would be the first day of lessons at Hogwarts. Of course, it also comes as many kids prepare for their own return to school amid the coronavirus pandemic.
In an Instagram post, Build-A-Bear wrote, "Wands at the ready! Our newest collection is flying in this September. Check out our stories to sign up for email updates!"
Fans were delighted by the news.
"What! That's so amazing! I cant wait yayyy yes!" Wrote one excited commenter, while another added, "I'm so excited for these!! Soon I can have a bear in Slytherin mech while I'm wearing mine".
"We are thrilled to be bringing the magic of the Wizarding World to Build-A-Bear Workshop," said Jennifer Kretchmar, Chief Digital & Merchandising Officer in a press release. "Harry Potter fans are sure to be spell-bound by the Harry Potter bear, house robes and Hogwarts uniforms, and bear-sized wands – and more magical clothing and accessories to come. This enchanting collection is perfect for all ages!"
You'll be able to dress your bear in Hogwarts house themed robes - complete with matching house scarf - and even give them their very own plush wand ready for their first day at Hogwarts.