The enduring power of Harry Potter still shows no signs of dimming more than 20 years after JK Rowling's first book, Harry Potter and the Philosopher's Stone, was released.
One need only glance at the news to know this to be true.
Just in the last couple of weeks, we've brought you news that Potter diehards can now get the delicious wizarding drink Butterbeer delivered to their door.
Relive the magical trailer for the first every Harry Potter movie right here:A product description for the Butterbeer reads:
"Experience one of the Wizarding-World's most loved drinks with bottled Butterbeer. Serve the delicious drink chilled and poured from the bottle. The beverage features the familiar butterscotch flavour fans will recognise among other secret ingredients, making it the perfect gift for aspiring wizards and witches. Brewed in the UK, Butterbeer is available to buy in souvenir glass bottles with a collectable label designed by MinaLima."
Next, news emerged of a new Harry Potter open-world computer game, which was announced alongside the price and release date for the much-vaunted PlayStation 5 console.
Hogwarts Legacy is a single-player role-playing game where gamers have the opportunity to join the student body of Hogwarts in the victorian era, more than 100 years before the events of either Harry Potter and the Philosopher's Stone, or Fantastic Beasts and Where to Find Them.
And now, the people of the internet are participating in a brand new beauty trend inspired by one of Harry Potter's most stylish villains: Narcissa Malfoy.
Yes, Narcissa, played by Helen McCrory, rocks a pretty on-trend 'do throughout the Potter movies and now fans are taking to TikTok to share their own takes on the half black half blonde hairstyle that has become somewhat de rigeour in 2020.
For instance, check out pop star Dua Lipa rocking a very similar 'do.
And check out some of the awesome efforts of people on TikTok to recreate the Narcissa Malfoy style.
Will you be trying the look out for yourself?
