US3 min(s) read
Published 14:34 09 Jun 2026 GMT
Barron Trump's new energy drink brand has unsurprisingly faced a lot of criticism following its official release.
President Donald Trump's youngest son has officially launched his own drink, joining about half of the entertainment industry in being part of the drinks industry.
He is now alongside celebrities such as Logan Paul and KSI with Prime, Kendall Jenner with 818 tequila, and most recently, Tom Brady with Good Nut.
But while a lot of these products are usually a bit higher due to the big names attached to them - but Barron may have set a new precedent.
Many names are meant to increase the popularity of drinks, making it worthwhile when it comes to paying a premium price, but people can't wrap their heads around the premium price for a drink linked with the 20-year-old.
The company only launched its first product in May, but many potential customers have been chased away due to its eye-watering price.
Customers will need to fork out almost $40 to secure themselves a single 12-pack of the drink, which has left jaws of the floor.
The company is run by Barron alongside four other business partners, and they released its first product, a pineapple and coconut-flavored Yerba Mate drink.
It is available to in-store Floridians, or to online shoppers at $39 per pack.
Many potential users have been put off every buying the product from the price point alone, as the price means that a single can will cost upwards of $3.
Despite its good reviews, due to Floridians being satisfied at its ode to the Sunshine State, many have been left unimpressed.
The drink's official website states that the flavors were inspired by life in Florida, going as far as claiming to "complement life" in the US state.
The website further reads: “Despite Florida’s outdoor, sun-driven lifestyle, there was no clean, functional, and great-tasting beverage that truly fit how people in Florida actually live.
"Existing options either lacked quality ingredients or failed to deliver a refreshing taste that matched the environment and lifestyle."
Sollos even claimed that the drink is ideal "after a surf session," even adding that it is "energizing enough to carry you through a tennis set, and crafted with organic ingredients."
While it doesn't sound like the worst thing in the world, the price still sticks out as a negative, despite the apparent tasty flavor and distinct difference with pineapple juice.
The brand even has its own merchandising collection, with prices that will once again leave you scratching your head.
You can secure a Sollos hoodie for $95, an insulated beach bag for $80, or a baseball cap of a drink you've barely heard of for $30, among other items.
It may be a bit hard to sell these if people are shying away from buying your product in the first place, though.
