US3 min(s) read
Published 14:34 09 Jun 2026 GMT
Barron Trump's new energy drink brand has unsurprisingly faced a lot of criticism following its official release.
President Donald Trump's youngest son has officially launched his own drink, joining about half of the entertainment industry in being part of the drinks industry.
He is now alongside celebrities such as Logan Paul and KSI with Prime, Kendall Jenner with 818 tequila, and most recently, Tom Brady with Good Nut.
But while a lot of these products are usually a bit higher due to the big names attached to them - but Barron may have set a new precedent.
Many names are meant to increase the popularity of drinks, making it worthwhile when it comes to paying a premium price, but people can't wrap their heads around the premium price for a drink linked with the 20-year-old.
The company only launched its first product in May, but many potential customers have been chased away due to its eye-watering price.
Customers will need to fork out almost $40 to secure themselves a single 12-pack of the drink, which has left jaws of the floor.
The company is run by Barron alongside four other business partners, and they released its first product, a pineapple and coconut-flavored Yerba Mate drink.
It is available to in-store Floridians, or to online shoppers at $39 per pack.
Many potential users have been put off every buying the product from the price point alone, as the price means that a single can will cost upwards of $3.
Despite its good reviews, due to Floridians being satisfied at its ode to the Sunshine State, many have been left unimpressed.
The drink's official website states that the flavors were inspired by life in Florida, going as far as claiming to "complement life" in the US state.
The website further reads: “Despite Florida’s outdoor, sun-driven lifestyle, there was no clean, functional, and great-tasting beverage that truly fit how people in Florida actually live.
"Existing options either lacked quality ingredients or failed to deliver a refreshing taste that matched the environment and lifestyle."
Sollos even claimed that the drink is ideal "after a surf session," even adding that it is "energizing enough to carry you through a tennis set, and crafted with organic ingredients."
While it doesn't sound like the worst thing in the world, the price still sticks out as a negative, despite the apparent tasty flavor and distinct difference with pineapple juice.
The brand even has its own merchandising collection, with prices that will once again leave you scratching your head.
You can secure a Sollos hoodie for $95, an insulated beach bag for $80, or a baseball cap of a drink you've barely heard of for $30, among other items.
It may be a bit hard to sell these if people are shying away from buying your product in the first place, though.
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2 min(s) read
us3 min(s) read
Published 09:22 10 Apr 2026 GMT
Barron Trump has just announced his new career path.
The 20-year-old son of President Donald Trump and First Lady Melania Trump is now officially tied to SOLLOS Yerba Mate, a Florida-based drinks company preparing to launch its first products next month.
State business records obtained by the Daily Mail list Barron as one of five directors of the company, which is registered in both Florida and Delaware.
The Palm Beach-based brand has already started teasing its forthcoming canned drinks that are set to hit shelves in May 2026.
The company recently unveiled its first flavors in a LinkedIn post, writing: "Introducing our 12-pack: Pineapple + Coconut," followed by "Launching May 2026."
The teaser featured a 12-pack on a surfboard floating in the ocean. The cans are designed with yellow and baby blue stripes and stamped with a bold orange sunburst logo.
A separate clip shared on April 8 showed the drinks moving through a factory line, offering a peek into production as launch day approaches.
SOLLOS has described itself as a "lifestyle beverage brand built around clean + functional ingredients," with its roots firmly planted in South Florida culture, per PEOPLE.
In an earlier post, the company explained its name, stating: "Growing up in South Florida, our lifestyle was shaped by the opportunity to spend time outdoors year-round. That experience led us to create SOLLOS, a beverage designed to complement life in the 'Sunshine State.'"
The name itself carries a deeper meaning tied to the sun’s daily cycle. "Together, SOLLOS captures the full cycle of the sun and that 'It Begins Where It Ends,'" the brand added.
Barron, currently a sophomore at New York University’s Stern School of Business, has reportedly been laying the groundwork for his financial future for some time.
Sources previously said he spent the summer of 2025 developing business plans and working closely with collaborators.
"Barron has been actively working on his own financial interests and has spent time with others who he is involved with in that area," one insider told PEOPLE.
Even though he is currently in the beverage industry, real estate still appears to be firmly on his radar as insiders say he is keen on property development.
Those close to him describe a driven and focused young man eager to build something of his own. "Barron has inherited his father's interest in making money and a name for himself, and is well on the way to becoming an entrepreneur," an insider said.
"He is smart, focused and resourceful. He is always looking for areas that interest him and is quite ambitious for such a young age," they added.
Another source highlighted both similarities and differences between Barron and his father, saying: "Barron is a carbon copy of his father, yet he is blessed without the elder's brashness. He is more like his mother with a European aloof and quiet sophistication."
us3 min(s) read
Published 16:52 23 Nov 2025 GMT
Barron Trump’s net worth has reached astonishing levels, reportedly surpassing that of his mother, First Lady Melania Trump, despite being only 19 years old.
The youngest son of Donald and Melania Trump is currently studying at NYU’s Stern School of Business, one of the most competitive business programs in the United States.
Barron recently relocated from Manhattan to attend classes at NYU’s Washington, D.C. campus, allowing him to stay closer to his family in the White House.
While he continues his education, he already has a financial cushion that would make many full-time investors jealous.
According to President Trump, Barron played a notable role in helping him appeal to younger voters during the presidential campaign.
The teen is also credited with sparking his father’s interest in cryptocurrency.
In 2024, Barron co-founded the crypto company World Liberty Financial alongside his father and older brothers.
After Trump’s election victory, the company surged in value, adding more than $1.5 billion to the Trump family’s financial portfolio.
Barron owns a 10 percent stake, giving him an estimated net worth of $150 million, according to Forbes.
Barron Trump is worth millions at just 19 years old. Credit: Tasos Katopodis/Getty Images.
Following Trump’s win, crypto figure Justin Sun announced a major $75 million investment in the venture, fueling further growth.
By August, World Liberty Financial had reportedly sold $675 million worth of tokens, while also expanding into various industries, including a partnership with healthcare firm Alt5 Sigma.
These developments placed Barron’s net worth at roughly three times that of Melania Trump, who sits at an estimated $50 million earned primarily through modeling, per HELLO!.
Forbes reports that Barron’s financial standing includes:
Combined, these assets put Barron in rare company for someone his age.
Credit: Win McNamee/Getty Images.
Despite his financial success, earlier reports suggested Barron had struggled socially, finding it difficult to make new friends and sometimes coming across as awkward.
Even so, President Trump says his son is currently thriving at NYU.
During a recent golf outing, Kai Trump – daughter of Donald Trump Jr. – asked the president how Barron was adjusting to college.
“Good, he’s doing good,” Trump replied.
“He’s a good boy. He loves you.”
Trump added that Barron had even asked him to pass along a hello, joking that Barron finds Kai “so cute.”
uk3 min(s) read
Published 16:17 30 Dec 2022 GMT
The release of the Prime energy drink created by two YouTube stars - Logan Paul and KSI - has sparked chaotic scenes at some UK supermarkets.
As reported by the Independent, 19-year-old student Kristina Sheppard filmed frenzied adults physically pushing and shoving children out of the way to get their hands on the drinks - which have a whopping resale value on Amazon and eBay.
The incident happened at an Aldi store in Sydenham, South-East London, at 8:00 AM, when the 500ml bottles of Blue Raspberry, Lemon and Lime, and Ice Pop Prime went on sale at a cost of £1.99 ($2.40) each.
Before the sale, the fifteen-pack of the viral beverage was being sold for as much as £200 ($241) online.
Watch the incident below:According to the outlet, Sheppard described the scenes in the store and claimed adults were "pushing children" and walking out with boxes of the drink - despite Aldi only allowing customers to purchase one each.
"It was just hectic," Kristina said. "I didn’t push anyone, but there was a lot of pushing and shoving going on. I thought there was a limit of one bottle per flavor, but I saw people getting cases of them."
"There were parents pushing children," she continued. "There were kids between the ages of seven and 14 who were being pushed out of the way.
"One of the staff was shouting 'parents, stop pushing the kids'. It was absolute carnage. I just got my bottles and left, I didn’t want to stick around much longer," the student added.
Prime is described as a "hydration" drink rather than an energy drink as it does not contain caffeine. It is made up of water and coconut water with added vitamins and minerals.
Creator KSI - real name Olajide Olayinka Williams "JJ" Olatunji - is a musician and part of the creator group The Sidemen, which has 17.5 million subscribers internationally. The other founder Paul is a US-based online star, who has 23.6 million subscribers.
The drink arrived in American stores earlier in 2022 and was initially only stocked in Asda stores in the UK, until launching in more British supermarket chains on Thursday (December 29). Metro reported that around 50 people joined a line outside a supermarket in Gravesend, Kent, in the morning to get their hands on the coveted drink.
After the supermarket opened, crates of the bottles sold out within seconds. Ellie-Louise Dadswell, 20, spoke about her hectic shopping experience and said that she managed to get one for her 14-year-old brother.
"I began queuing at about quarter to 8 but it didn’t take long to go down as the product was all gone so quickly. No one was talking to each other really, just trying their hardest to get it. There [was] loads of pushing and shoving," she explained.
Aldi in Crawley sold out of the drink in less than 30 minutes after the store opened at 8:00 AM on Thursday morning. By 8.50 AM, the store's management had even put up signs outside informing customers that all Prime stock had been sold out, per Sussex Live.
us3 min(s) read
Published 13:39 05 May 2026 GMT
Soft drink giant Coca-Cola announced plans to introduce a new edition of its signature drink after the President backed its plans.
The company plans to introduce a new Coke sweetened with sugar cane, rather than the typical lower-cost alternative it has used for decades - corn syrup.
In many other parts of the world, sugar cane is used to sweeten Coca-Cola, which is why many Americans claim Coke tastes better in other countries.
The change is thought to have been provoked by Trump's Health Secretary Robert F Kennedy Jr raising concerns about the corn syrup's health risks, although experts say there is no clear nutritional difference.
In the company’s quarterly update to investors in July last year, it promised to 'launch an offering made with US cane sugar' in autumn, but almost a year later, the product has still not made it to shelves.
At the time, Trump wrote on Truth Social supporting the new launch: "This will be a very good move by them - You'll see. It's just better!"
Coca-Cola said the new product would 'complement' its existing offerings.
The company’s CEO, James Quincey, said: "We are definitely looking to use the whole tool ... kit of available sweetening options to some extent where there are consumer preferences."
He also pointed out that the drinks giant already used cane sugar in several of their other brands in the US, including lemonade, coffee, and vitamin water.
Allegedly, the President is rather passionate about using real sugar cane, having previously raised the issue with Quincey, according to a recent book 2024: How Trump Retook the White House.
According to the book, he spoke to billionaire sugar farmer Jose Fanjul - a major political donor - on the phone to discuss the matter.
In his social media post at the time, Trump said: "I have been speaking to Coca-Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so."
In response, a Coca-Cola spokesperson said they "appreciate President Trump's enthusiasm".
The planned product would not be the first Coke made without corn syrup on the shelves of US stores, as 'Mexican Coke', which is sold in glass bottles for a higher price and has a somewhat cult fanbase, lists traditional sugar as the sweetener.
us2 min(s) read
Published 16:17 18 Nov 2025 GMT
President Donald Trump surprised a room full of McDonald’s franchise owners this week with some unexpected feedback – channeling his inner fast food critic.
During the McDonald's Impact Summit, the longtime Filet-o-Fish fanatic took the mic and told franchisees exactly what was missing from his go-to menu item.
To some, the anti-tartar-sauce jab may seem trivial. But in the bigger picture, it ties in with Trump’s ongoing crusade around tariffs and working-class American spending power.
Weeks ago, the president promised “dividends” from tariff revenue – suggesting Americans could receive “thousands of dollars” before the 2026 midterm elections thanks to trade policy gains.
Credit: Samuel Corum / Getty Images.
Treasury Secretary Scott Bessent confirmed the idea of $2,000-level payments to moderate-income households was under consideration. He noted these payments might not even be direct checks, but could come as tax breaks, changes in overtime and Social Security rules, or other financial relief.
So, what did Trump actually say?
“Everybody loves something at McDonald’s. I like the fish… You could do a little bit more tartar sauce though, please, seriously,” he said.
For a moment, the room went quiet. Then, given the setting, people started quietly chuckling – and perhaps wondering if he’d just launched a presidential tartar-sauce challenge.
Meanwhile, Trump also announced a surprising U-turn earlier this week. He signalled support for releasing classified documents tied to Jeffrey Epstein, after months of resistance. The move triggered an avalanche of media coverage, overshadowing jokes about tartar sauce – but linking back to the broader theme of transparency, accountability, and public trust.
So yes, Trump asked for more tartar sauce. But that message resonated for more than fast food fans. In a single line, he touched on consumer choice, working-class priorities and his broader economic agenda. Add in trade policy, dividend promises, and Epstein file drama – and you’ve got a moment that’s quirky, memetic, and distinctly Trump.
After all, if the President can weigh in on the condiment you’re served at a drive-thru, maybe the bigger picture isn’t all that surprising.
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