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Published 11:34 26 Jun 2026 GMT
An influencer has revealed their two-year-old daughter tragically died after she drowned in the swimming pool at the family's Georgia home.
According to the Daily Mail, Jamal Morton, known to millions online as J'Amore or Mr Jay, said his daughter Rose died on Sunday after wandering into the backyard of their home in Hoschton and entering the family's swimming pool by herself.
The content creator announced the heartbreaking news on Facebook, writing: "You were the best daughter a father could ever ask for. Losing a child is a pain I wouldn’t wish on my worst enemy.
"I lost my daughter. I hope heaven is real because i can’t imagine you being all alone by yourself. So god if you’re real please watch over my baby. Rest in Peace my sweet angel. Daddy loves you forever Rose," he added.
The coroner's office confirmed Rose's death to the outlet but said her exact cause of death has not yet been determined.
The 33-year-old father of six told his followers that he will be stepping away from social media as he grieves.
Although new videos have continued appearing on his accounts, Morton's management team said he is not the one posting them.
"We want to let everyone know that J’Amore’s social media accounts are currently being managed by his team. At this time, he is not online, posting content, responding to messages, or actively managing his pages," the team said. "Management is keeping his platforms running while he and his family take time to grieve the heartbreaking loss of their baby girl.
"This is an incredibly difficult time, and we ask for your understanding, prayers, and respect for their privacy as they navigate this unimaginable loss," they added.
Morton launched his TikTok account in 2022 and built a following by sharing comedy sketches inspired by family life. His children, including Rose, regularly appeared in his videos.
Following the heartbreaking news of Rose's death, one particular clip has resurfaced online.
Per Daily Mail, the clip was originally shared in April 2025 and captured the toddler taking some of her first steps as she carefully made her way toward her father near the edge of the family's unfenced swimming pool.
Morton is one of several social media personalities who have experienced the unimaginable loss of a child in a pool drowning.
Earlier this year, influencer Emilie Kiser opened up about the death of her three-year-old son, Trigg, who died six days after falling into the family's backyard pool in Arizona in May 2025.
Speaking on Jay Shetty's On Purpose podcast, Kiser reflected on how quickly life can change.
"Losing a child really shows you in the scariest, most real way possible just how quickly life can change, and how quickly life can be literally taken away," she said.
She also described choosing every day to keep moving forward for her younger son.
"I always try to remind myself that I have a choice to make," she continued. "I can either let this completely derail me more than it already has, and not really feel like I'm fit or able to take care of my younger son, or I can do everything in my power to be the best mom I possibly can for him, and give him the same love that Trigg had and has."
Kiser is now using her platform to encourage parents to take extra precautions around pools.
"This is a topic that I will continue to talk about when I feel comfortable, because it is so extremely hard to talk about, and I hope that people can understand that," she said.
"Our son's death was very preventable. It was an accident, but it was a preventable accident. I will always take full accountability for that, because as a parent, it is your job to protect your child.
"Drowning is the number one cause of death in children three and under," Emilie added. "And that is an extremely hard statistic to swallow because I truly just can't believe how much it happens."
She urged parents to install pool fences, maintain working door alarms, and closely supervise children around water.
"I really hope that if you see this video, you please, please, please install a pool fence. Make sure you have door alarms. Make sure if you have door alarms, all of your batteries are updated. Please make sure that you watch your children around water," she added.