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Brain expert reveals what would actually happen if someone went on ‘euthanasia rollercoaster’ that 'kills anyone'
A controversial concept for a rollercoaster designed to end its riders' lives has sparked debate, but one leading neuroscientist believes the experience would be far less pleasant than its creator suggests.
The so-called Euthanasia Rollercoaster was conceived by Lithuanian artist and designer Julijonas Urbonas, who envisioned a ride capable of killing passengers by exposing them to sustained, extreme gravitational forces.
Artist discusses the rollercoaster and how it works
According to Urbonas, the ride would accelerate to around 100 metres per second, subjecting riders to 10G while sending them through seven consecutive loops.
Explaining the idea behind the concept, Urbonas said: "Usually pilots experience such extreme forces for just a few seconds, but riders in the rollercoaster experience it for one minute and nobody has experienced this for such a long time."
He claimed the prolonged G-forces would deprive the brain of oxygen by forcing blood towards the lower body.
"Your blood is rushed to your lower extremities so there is a lack of blood in your brain, so your brain starts to suffocate," he explained. "When your brain starts to suffocate, people become euphoric."
However, not everyone agrees with that assessment.
Neuroscientist remains unconvinced
Writing for the Design and Violence blog, neuroscientist Antonio Damasio, professor of neuroscience and director of the Brain and Creativity Institute at the University of Southern California, argued the proposed experience would likely be far more unpleasant than euphoric.
"Unfortunately, the likelihood of any pleasure and euphoria being produced is low; nausea and discomfort would be more probable," Damasio wrote.
On Urbonas' website, the project is described as a conceptual "kinetic sculpture" designed to explore the limits of the human body rather than simply function as an amusement ride.
The description states: "The rider is subjected to a series of intensive motion elements that induce various unique experiences: from euphoria to thrill, and from tunnel vision to loss of consciousness, and, eventually, death."
It continues: "Thanks to the marriage of the advanced cross-disciplinary research in aeronautics/space medicine, mechanical engineering, material technologies and, of course, gravity, the fatal journey is made pleasing, elegant and meaningful."
The concept concludes by describing itself as: "Celebrating the limits of the human body, this 'kinetic sculpture' is in fact the ultimate roller coaster."
Although Urbonas has previously suggested the design could theoretically be used to "control populations," he has repeatedly maintained that the project was created as a piece of speculative art intended to provoke discussion about euthanasia, mortality and technology, rather than as a serious proposal for a functioning ride.
Responding to Damasio's criticism, Urbonas defended the broader artistic message behind the concept rather than the scientific claims.
"(Euthanasia) is executed in an extremely boring fashion, proposing 'humane' voluntary death could be more meaningful, personal, ritualistic," he said.














