There's always something dramatic happening on Instagram and today it's Blake Lively's account.
Very often we can rely upon the actress to be hilariously trolling husband Ryan Reynolds or stunning OOTD posts, but not anymore. The 32-year-old actress, best known for her role as Serena van der Woodsen in Gossip Girl, has deleted all of her posts... except for one.
The only post to survive Lively's Insta purge is a trailer for her upcoming movie, The Rhythm Section; a thriller costarring Jude Law and Sterling K. Brown.
So, in short, all of her adorable pictures of herself and husband Ryan Reynolds and her iconic Instagram clapbacks are now gone (but never forgotten).
But because it's only the movie trailer that remains, it looks like this was a strategic movie on Lively's part to draw attention to it, and clearly, it's working, with some going as far as to say that Lively looks like a completely different person in it.
On that note, this is the official trailer for The Rhythm Section:It's also worth noting that this isn't the first time that Lively has behaved unusually on Instagram with a specific goal in mind. Last year, she and Reynolds only followed accounts with her character Emily Nelson's name.
This resulted in a hilarious response from Reynolds when he discovered that Lively had unfollowed him.
"It definitely stings," he told Australian radio presenter Smallzy. "It's a terrible way to find out that I've been kicked out of the house, to be honest. Absolutely terrible. I don't know where rage like that comes from."
Then, while promoting A Simple Favor, Lively only wore suits for a month - even in the sweltering August heat, which, needless to say, garnered a lot of extra publicity for the movie.
Why? Because her character, Emily, is a publicist to Marc Jacobs-esque designer and wears a lot of suits.
Meanwhile, in other Blake Lively news, last month she and Ryan Reynolds welcomed their third child.