There's always something dramatic happening on Instagram and today it's Blake Lively's account.

Very often we can rely upon the actress to be hilariously trolling husband Ryan Reynolds or stunning OOTD posts, but not anymore. The 32-year-old actress, best known for her role as Serena van der Woodsen in Gossip Girl, has deleted all of her posts... except for one.

The only post to survive Lively's Insta purge is a trailer for her upcoming movie, The Rhythm Section; a thriller costarring Jude Law and Sterling K. Brown.

So, in short, all of her adorable pictures of herself and husband Ryan Reynolds and her iconic Instagram clapbacks are now gone (but never forgotten).

But because it's only the movie trailer that remains, it looks like this was a strategic movie on Lively's part to draw attention to it, and clearly, it's working, with some going as far as to say that Lively looks like a completely different person in it.

On that note, this is the official trailer for The Rhythm Section: 

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It's also worth noting that this isn't the first time that Lively has behaved unusually on Instagram with a specific goal in mind. Last year, she and Reynolds only followed accounts with her character Emily Nelson's name.

This resulted in a hilarious response from Reynolds when he discovered that Lively had unfollowed him.

"It definitely stings," he told Australian radio presenter Smallzy. "It's a terrible way to find out that I've been kicked out of the house, to be honest. Absolutely terrible. I don't know where rage like that comes from."

Then, while promoting A Simple Favor, Lively only wore suits for a month - even in the sweltering August heat, which, needless to say, garnered a lot of extra publicity for the movie.

Why? Because her character, Emily, is a publicist to Marc Jacobs-esque designer and wears a lot of suits.

Meanwhile, in other Blake Lively news, last month she and Ryan Reynolds welcomed their third child.

At the premiere for Pokémon: Detective Pikachu, star Ryan Reynolds was totally upstaged by his wife, Blake Lively, who revealed her third pregnancy. The glowing Gossip Girl star posed for the cameras in a sequined yellow dress that hugged her baby bump. The couple currently has two daughters, 4-year-old James and 2-year-old Inez.

While they're both Hollywood stars, the couple lives in Bedford, New York, and makes family their focus. "Blake and I don’t do movies at the same time," Reynolds told PEOPLE. "If she is doing a movie in Thailand and I am doing a movie in Vancouver we would just never see each other. We operate as a unit, and that works really well for us."

The parents try to give their children a private life, although that's difficult, given their fame. "My husband and I chose a profession and a side effect of that is your personal life is public," Blake told Marie Claire UK in 2016. "Our child hasn't had the opportunity to choose whether or not she wants her personal life to be public or not. So in order to give her as much normality as possible, we want her to have a childhood like we had."

Of course, many of the couple's followers on social media have kids, and love their relatable stories about the journey of parenthood. "There have been times where I woke up, literally had no idea I had been walking for five minutes," Reynolds told E! News in 2015. "But you love it. You wake up in the middle of the night, you got a big stupid smile on your face. I was telling someone else that. Anything else that woke you up every 45 minutes, you'd kill it. But when it's a baby, it's the best thing that ever happened to you."

As of this writing, neither Reynolds nor Lively have commented on the pregnancy on social media, but they'll probably say something amusing soon. The couple is notorious for trolling each other, and fans love it. Their antics are much more entertaining than couples that share gooey love letters about each other.

For example, last summer Lively joked about cheating on Reynolds with her A Simple Favor co-star, Anna Kendrick. On Instagram, she shared an image of the movie poster, writing, "@annakendrick47 is the hotter, female(r) version of my husband... so, would it reaaaally count as cheating??"

The Deadpool star responded by giving his blessing to the relationship. "The most ambitious crossover event in history," Reynolds wrote. "I’ll miss you both. Tell my story."

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Congratulations, Ryan and Blake! (And Ryan, since you're definitely reading this, maybe you could get revenge on Blake by growing a gigantic beer belly and stealing the show at her next movie premiere. Just an idea!)

Blake Lively and Ryan Reynolds have seemingly welcomed a new member of their family.

While the 35-year-old Gossip Girl alum and the 46-year-old Deadpool star have not yet shared photos of their newborn, Lively did share a picture revealing she's no longer sporting a baby bump.

"Puppy Bowl Sunday 2023 been busy," she captioned an Instagram post, which showed her with Reynolds' mother Tammy as well as her doting husband ahead of the Super Bowl.

The post also contained pictures of their Super Bowl meals.

Eagle-eyed Instagram users noticed the actress was now sans baby bump, with one writing: "Wait did you have the baby?"

"Did I miss something. Where is the baby bump?" a second wondered.

"The baby is here," another stated.

The pair who tied the knot in 2012, share three daughters: seven-year-old James, five-year-old Inez, and two-year-old Betty.

Lively announced last September that they were expecting another child as she showed off her baby bump at the 10th annual Forbes Power Women's Summit.

Reynolds previously spoke about his growing family in a red carpet interview with Entertainment Tonight.

"I'm very excited," he told the outlet. "We'd have to be. You know, you'd have to be a moron to do this four times if you didn't like it. It's gonna be nuts, but we're very excited."

Lively also spoke openly about parenting with Reynolds in a 2016 interview with Marie Claire. "Ryan had a nice, normal upbringing, and we want our kids to have the same normal life that we had," she said. "We don't ever want to rob them of what we had, because we'd feel really selfish."

Lively and Reynolds first met on the set of Green Lantern back in 2010 but were both in relationships with other people at the time. They began dating the following year.

Reynolds previously spoke about the important of spending time with his daughters and said this was the reason he wanted to take a hiatus from Hollywood.

Speaking to LinkedIn News Senior Editor at Large Jessi Hempel, Reynolds said: "The biggest thing for me, and I know you have kids as well, is that I don't want to miss this time with my kids."

He went on to say that he hopes to "live life like a normal human," adding: "I want my kids to have a pretty normal schedule. For many years when my wife Blake would shoot a film, I would not shoot a film and I would be with the kids and vice versa."

"So we would sort of trade-off. We never really worked at the same time. But always we were away. So the kids were away too," he said.

Featured image credit: Everett Collection Inc / Alamy