Here are the 10 most popular Instagram models of the year

One of the most popular social media platforms available is Instagram, which has offered users across the world the ability to share a wide range of photos, from artistic photography to selfies from nights out. But in recent years, as the service has grown and grown, celebrities have now used it as both an essential promotional tool and a money-maker in itself. The amount people can make off a single Instagram post is astounding, and it only increases with more followers. But which models rank amongst the most-followed on the social media platform?

10. Adriana Lima

The Victoria's Secret Angel boasts 11.4 million followers

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9. Candice Swanepoel

The South African model, also a Victoria's Secret Angel, has 11.6 million following her

[[instagramwidget||https://www.instagram.com/p/BZYPHj7ljOU/?taken-by=angelcandices]]

8. Miranda Kerr

Kerr, who recently married the CEO of Instagram's rival app Snapchat, has 11.6 million followers

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7. Gisele Bündchen

Although she retired from the modeling industry two years ago, she still is in the top ten, with 13.5 million people following her posts

[[instagramwidget||https://www.instagram.com/p/BT6vbzEFIVM/?taken-by=gisele]]

6. Chrissy Teigen

Teigen, who is known both for her modeling and her hilarious use of Twitter, has 15.1 million followers. She has acquired over five million followers this year alone

[[instagramwidget||https://www.instagram.com/p/BZkJIR1F6pW/?taken-by=chrissyteigen]]

5. Emily Ratajkowski

The actress and model has amassed an overwhelming 15.7 million fans on her page

[[instagramwidget||https://www.instagram.com/p/BcARNXlljyC/?taken-by=emrata]]

4. Bella Hadid

After being voted "Model of the Year" in 2016, Hadid's account has grown to 15.8 million followers

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3. Gigi Hadid

The third most-followed model has 36.8 million Instagram followers, with 8.6 million more just in the last year

[[instagramwidget||https://www.instagram.com/p/Bag99okgstb/?taken-by=gigihadid]]

2. Cara Delevingne

While her career has turned to acting more than modeling in recent times, Delevingne's account has 40.7 million followers

[[instagramwidget||https://www.instagram.com/p/Ba9jBGKlOT2/?taken-by=caradelevingne]]

1. Kendall Jenner

At number one is Kendall Jenner, who has an astounding 85 million followers on Instagram. In addition, she was also the model who gained the most followers this year (12.7 million), and the owner of the most-liked photo of the year

[[instagramwidget||https://www.instagram.com/p/BWsd0uoDmQu/?taken-by=kendalljenner]] It's incredible when you think about how many people are all looking at photos of the same woman every day - that kind of attention must be overwhelming. Speaking of Instagram sensations, have you seen these adorable twin babies with different skin colours?